Influencer Marketing Specialist

About Us

What if a company with sales of $20M could have access to the talent of a $100M company? That’s the magic of Win. We acquire exceptional, customer-focused companies with a proven track record, then plug in our Shared Services platform of world-class experts to take them to the next level. So, instead of trying to scale alone, every brand that joins Win becomes part of a ready-made community and instantly benefits from decades of expertise, as well as pooled resources, shared operational costs, and economies of scale.

It’s a tried and trusted model that we’ve implemented across a broad but carefully curated portfolio spanning everything from customizable apparel and fitness accessories to home fragrances and pet products. But no matter the market, our businesses all share three things in common: an obsession with making their customers happy, a category-defining brand, and clear growth opportunities.

About the Opportunity

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. We are looking for someone who has command of the influencer marketing landscape and a deep understanding of how to leverage influencers to impact our brands and marketing goals. Experience in influencer strategy development, campaign management, content creation, measurement, client services, and account management. Must have deep experience on our priority social platforms including Instagram, TikTok, YouTube, and proficient on Facebook, Twitter, and Linked In. Has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior and influence marketing campaigns.

The Influencer Marketing Specialist will report directly to the Director of Community & Social Media and will work directly with our Brand and Shared Services teams. This is a digital-first/remote role.

What You’ll Do

• Brainstorm, identify, and vet potential Talent and Influencers for campaigns for Win’s brands: Homesick, QALO, and Gravity
• Lead outreach to Talent and Influencers for participation in brand campaigns
• Negotiate effectively to maximize client budgets and yield strong ROI
• Draft and update talent and entertainment contracts, coordinating with internal legal team
• Lead the execution of campaigns and partnerships with Talent and Influencers from initial outreach, through negotiations, contracting, and day-to-day management. Inclusive of briefing, overseeing product requests, review and approval of the content, and follow-up for first-party data and analytics
• Provide thoughtful content optimization recommendations to yield the highest Talent performance and impact
• Contribute to developing influencer campaign strategies as it pertains to brand priorities and overarching brand strategies
• Maintain influencer campaign calendar, inclusive of briefings and content live dates
• Support team in ideating content ideas/post themes that are culturally relevant and applicable to brand priorities
• Manage database of talent/influencer research and personalities
• Follow social media influencer personalities across multiple social platforms and diligently build relationships with Talent, Influencers, and agents

What You’ll Bring

• At least 3 years as part of an integrated marketing services team and in a client-facing/agency service capacity; experience in relevant communications fields (i.e. brand building, advertising, digital, etc.) is important
• At least 2 years influencer marketing experience (must have experience leading contract negotiations, talent outreach and influencer campaign management)
• Track record of strategic and innovative thinking that delivers results (identifies new ideas that help build the business, achieve client objectives, and encourages heavy sharing/reapplication)
• Ability to manage multiple campaigns at once
• Strong written, verbal communication, negotiation, and presentation skills
• Excellent project management skills, able to work independently to drive projects forward; consistently meets and exceeds deadlines and deliverables
• Not required, but a bonus, if you have a Bachelor’s degree in Marketing

What We Offer

• Exciting role within a growing team and company
• Highly competitive healthcare plan
• Flexible working, including remote working and unlimited PTO
• Paid time off to vote as part of our membership to Time to Vote
• Diversity program including monthly forum
• Monthly paid time off for volunteering
• A paid subscription to mental wellness and mindfulness platform, Headspace, as well as access to online sessions with therapists and psychologists

Win is an equal opportunity employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.