Marketing Manager - PR & Influencer

As PR and Influencer Marketing Manager, you’ll be joining our organization to advance public awareness of our award-winning product, that has already been featured in many paid and earned news articles. You will be responsible for building PR strategy and execution, leveraging existing relations with journalists and developing new ones, seeking media opportunities that result in earned coverage.

You will also own Influencer marketing channel — establishing relations with top lifestyle and tech influencers and gain their loyalty to Generark. Reporting to the Marketing Director, you will have a budget and resources to implement your creative ideas for influencer marketing campaigns.

Responsibilities:

• Designing, planning and executing PR and Influencer marketing strategy;
• Maintaining relations with target journalists, stories pitching, ensuring product mentions in the US media
• Delivering influencer marketing campaigns on YouTube/Instagram/Facebook;
• PR support of industry trade shows and product releases
• Measure and assess PR and Influencer marketing campaigns' effectiveness.
• Ensure completion of influence campaigns (30-50 monthly) is achieved and effect and building brand and product awareness

Experience and Skills:

• 3 - 5 years of PR / Influencer Marketing function execution in a start-up / agency / or IT company with products for the US market
• Previous experience with consumer electronics, renewable energy and CPG products highly preferred
• Experience in delivering influencer marketing campaigns, preferably on YouTube and Instagram;
• Must be exceptionally organized, highly detail oriented and have strong project management and communication skills
• Ability to multi-task and collaborate with cross-functional teams
• Self-directed and motivated to manage priority workload is a MUST