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Posted January 03, 2022
Ultra/Standard Distributors

Marketing Manager

Ultra/Standard Distributors
Atlanta, GA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Ultra Standard Distributors

Marketing Manager - Chain Accounts

Job Description

JOB TITLE: MARKETING MANAGER

REPORTS: VP OF MARKETING AND VENDOR RELATIONS

JOB SUMMARY: The Marketing Manager reports primarily to the VP of Marketing and Vendor Relations and secondarily to the EVP of Ultra Standard. Marketing Manager will collaborate with key players on our marketing team to make sure that each project gets the resources and attention it needs to be successful. Candidate for this role will also be responsible for handling correspondence with clients and communicating with other departments within the company to keep marketing campaigns on track. Note: This role is a 50/50 split of marketing strategy and execution.

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MARKETING MANAGER DUTIES :

  • Develop strategy and execute regional/national in-store retail programs
  • Write clearly articulated creative briefs based on program goals & objectives
  • Management of in-store tactics & brand compliance
  • Develop and execute custom retail projects
  • Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
  • Develop and conduct in-store merchandising training programs with sales teams
  • Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
  • Work with sales, develop and execute sales incentive programs
  • Manage and track in-store retail marketing budget
  • Evaluate program efficacy and provide recommendation for optimization
  • Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category
  • Drafting, editing, organizing and proofing various marketing collateral, including proposal content, project sheets, resumes, award submittals, brochures, media relations pieces and presentation content/PowerPoints to ensure content is comprehensive, competitive and client- specific.
  • Creating/managing templates
  • Scheduling and tracking production of proposals/qualifications packages to meet deadlines and assisting in production efforts
  • Performing support and/or administrative tasks, as required.

POSITION REQUIREMENTS:

  • 4+ years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
  • Bachelor’s degree in business, marketing, communications, or related field (Bachelor’s degree preferred; a combination of education/experience will be considered)
  • Knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
  • Knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
  • Shopper marketing including omni, digital, in-store, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
  • Experience working across in-store marketing activations
  • Proficiency working with Microsoft Office products
  • Strong analytical mindset focused on testing and measuring impact of initiatives and program