Sr. Manager, Influencer Marketing
Job Description
We are searching for a strategic, dynamic marketer entrenched in the world of Influencers and Creators, naturally in-the-know on the up-and-coming creator and influencer personalities, trends, and communities. You are a curious, solution-focused, strong leader ready to take the helm of Nordstrom’s Influencer and Creator strategy. Responsible for a multimillion-dollar budget, the individual in this role will help shape the digital future of the JWN brand.
This is a hybrid role based in New York City, Chicago, Los Angeles, or Seattle.
Responsibilities
Serve as the enterprise-wide Affiliate expert and educator through monitoring the overarching digital landscape, surfacing future opportunities and challenges, and presenting solutions to the leadership team.
Centralize JWN Influencer and Creator strategy and execution, collaborating with internal teams (PR, Brand Marketing, Site, Creative, Analytics) and external partners to develop a best-in-class Influencer and Creator Center of Excellence.
Analyze Influencer program performance through the lens of multiple attribution models and own forecasting performance and managing expenses with a high degree of accuracy.
Cultivate relationships with creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions to attract, inspire, and engage our current and future JWN customers.
Evolve and scale influencer & creator content and activations into cross-channel digital marketing.
Develop, socialize, and maintain documentation around the ways in which we engage with influencers across the marketing funnel and business needs.
Partner closely with Sr. Manager of the Affiliate Media Content team, working toward a customer-centric unified approach to Affiliate marketing
Champion the work of the Influencer team members and help provide opportunities that support growth through mentorship, training, and career development.
Develop, socialize, and maintain the Influencer testing roadmap to drive enhanced incrementality and continually improve the customer experience.
Qualifications
You have a deep knowledge and expertise in the creator and influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems
You have strong critical thinking skills coupled with a bias towards action to anticipate and navigate the constantly changing marketing landscape.
You are a natural collaborator who can build positive relationships across the company and drive decision-making.
Experience working across Brand Marketing, PR, and Digital Marketing is a plus.
Experience leading a high-performing team.
10+ years of relevant career experience.
Strong presentation skills and comfort presenting to senior stakeholders.
Natural curiosity and desire to continuously learn.
We’ve got you covered…
Benefits
Nordstrom is proud to offer a variety of benefits to support employees and their families, including
Our employees are our most important asset and that’s reflected in our benefits.
Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
Nord... Careers Privacy Policy: https://careers.nordstrom.com/#/contact-us/privacy
© 2021 Nordstrom, Inc.
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
