Performance Marketing Assistant Manager

About Us

Come grow with us.

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is looking for a data-driven and growth mindset Performance Marketing Assistant Manager. In this role, you will be an integral part of managing, testing, and optimizing paid social media channels. The main focus of this role will be supporting new customer acquisition via Facebook/Instagram, Pinterest, and emerging channels like TikTok!

You will be responsible for managing and optimizing existing paid social channels while assisting in developing, recommending, and executing channel diversification strategies. This role will also assist in execution in other growth channels such as Paid Search. This role will be supported by a strong analytics team and will report to our Growth Marketing Manager.

We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit and bias for action. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!

Responsibilities

• Responsible for managing budget/spend across paid social and emerging channels.
• Executing optimizations, ad launches, and campaign updates in ad platforms.
• Analyze the performance of campaigns and map out optimizations to hit performance goals.
• Identifying new ad concepts and optimizations grounded in data.
• Effectively partnering with the creative team to brief and launch new ads to each audience weekly.
• Work closely with our in-house influencer marketing team to create influencer and content creator Facebook & TikTok ads.
• Manage influencer whitelisting program and content creator partnerships.
• Launching new marketing channels focused on driving new customer acquisition and building business cases for new expansions.
• Manage a robust A/B testing plan for emerging channels to prove out best creatives.
• Actively invest in being the expert on the emerging apps, social networks, and platforms to make long-term launch plans.

Requirements

• 3+ years of experience working on performance marketing with a focus on user acquisition.
• Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels while working in a fast-paced environment with deadlines and sales goals.
• Proven track record of managing and executing paid channels at scale.
• Experience with web analytics tools like Google Analytics.
• Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns.
• Comfortable working cross-functionally with brand, creative, and tech.
• Great communication skills. You are capable of translating your data-driven insights into actionable recommendations.
• Ability to create and present on projects, proposals, and performance
• Ability to pivot and adjust to changes based on the ever-changing market and business goals.
• Proven ability to hit all critical KPIs with a brand-centric mindset.
• Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, writers.

Nice to Haves

• Familiarity with Smartly Facebook tool
• Experience in executing for in paid search platforms (google, bing, yahoo)

Perks & Benefits

• Fully remote work experience, including a one-time allowance for home office setup
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly work from home stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Virtual happy hours, yoga, and meditation sessions throughout the year
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Access to our in-house Naturopathic Doctors
• Pet insurance and benefit programs