Educational Program Manager - Creator Solutions
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
TikTok’s Creator Solutions team is committed to promoting innovative, creator-led marketing solutions that allow brands and creators to succeed on our platform. The Educational Program Manager is responsible for supporting the development of a robust TikTok Creator Marketing curriculum and its dissemination within an ongoing partner education program. The ideal candidate will combine a deep understanding of the Creator Marketing discipline with a background in instructional content creation. They will translate best practices and research in TikTok creator campaigns into digestible platform-appropriate education modules for brands and agencies. This content will also be hosted on a proprietary learning management system. The Educational Program Manager will sit on the Creator Solutions - Advocacy & Education team.
Candidates must have experience in creator (influencer) marketing, and they should be prepared to share innovative thinking and creative approaches to learning, development, and enablement. TikTok is an entertainment platform built to inspire creativity and bring joy; our educational materials should also entertain, inspire, and bring joy to brands and agencies. Applicants should be well-versed in the TikTok creator landscape and the tech and digital advertising industry. This position is available in New York, NY, Los Angeles, CA, or Austin, TX.
Responsibilities - What You'll Do
- Produce a Creator Marketing segmentation to uncover maturity levels and knowledge gaps among different cohorts of Creator Marketers
- Develop a robust TikTok Creator Marketing Education Curriculum and Badging Program for marketers, including TikTok employees
- Partner with XFN teams to iterate proprietary LMS and improve ongoing utility and performance
- Build TikTok-formatted lessons and develop content that entertains, educates, and inspires the industry
- Work collaboratively with partner organizations and internal cross-functional teams to build scalable modules and workshops
- Partner with cross-functional teams to synthesize best practices for creator marketing on TikTok and beyond; leverage measurement to determine effectiveness and make data-driven recommendations
Qualifications
Qualifications - Who We're Looking For
- Bachelor's Degree or equivalent education/experience
- 3-5 years of relevant creator (influencer) marketing or tech / digital advertising industry experience; scaled sales enablement or client success experience preferred
- Highly analytical with strong desire to leverage research, insights, and experimentation to assess best practices for creator marketing on TikTok; capable of articulating what makes TikTok creator marketing different and compelling to advertisers
- Highly motivated, results oriented self-starter with great attention to detail and strong written and oral communication skills
- Ideal candidate has educational program design experience, copywriting skills, innovative thinking, intellectual curiosity, and a passion for TikTok content and creators
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]
