Director Global Influencer Marketing
At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.
We ideally would prefer for this person to sit locally in our RI office but we are open to full remote for the right candidate!
The Director, Global Influencer Marketing will oversee and integrate Hasbro’s influencer marketing programs for our consumer products business (toys, games, licensed products); harnessing the power of creators to tell brand stories, driving connection and engagement with our consumers.
Success in this role will drive innovation across our approach to influencers, setting world-class standards for the organization. This role will work closely with our global and regional marketing teams to ensure influencer plans are integrated and create best practices and measurement frameworks to ensure we are delivering on goals and KPIs. With a deep understanding of the kids & family audience, social platforms, and algorithms – the ideal candidate will understand how to use influencers to strategically build brands across diverse demographics and generate user advocacy on a global scale.
A day in the life as a Director, Global Influencer Marketing
- Define and lead Hasbro’s global influencer marketing vision for the consumer products organization; communicate strategy and playbooks to global and regional teams
- Partner closely with global and regional stakeholders to ensure influencers are integrated into our 360 marketing plans. Be highly collaborative, build relationships and trust
- Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs
- Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business
- Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
What you’ll bring
- Demonstrable influencer marketing experience and relationships with agency or talent. Strong understanding of contract negotiations and global governance strategies
- Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success
- 8+yrs of Social Media and digital expertise; with a deep understanding of platforms, algorithms, and trends. You’ll be a true digital enthusiast who is passionate about family brands!
- A highly collaborative and team-orientated persona with demonstrable relationship management skills – able to inspire and champion influencer marketing programs internally
- Proactivity with a start-up mind-set, able to excel in a fast-paced environment
- Analytical approach and strong eye for business – comfortable interpreting and working with performance data
- Innovation and a keen creative eye!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
