Senior Social Media Manager

Description

Amazon Live is a new shopping experience that leverages the interactivity and communication potential of live video to help customers connect with brands throughout their shopping journey. Amazon Live enables customers to discover new brands and products in a fun and engaging way, and to deepen their connection with brands they already love. For brands, livestreaming on Amazon offers a powerful communication tool that allows them interact directly with shoppers, build their brand, and present their products in a new format. Our full-stack teams build high-scale, low-latency, personalized video experiences, develop a world-class livestreaming mobile app, and create a high-volume real-time analytics dashboard that helps us understand what our customers love most. If you are interested in building an entertainment product, enjoy a creative and fast-paced working environment, and want to work on a strategic new initiative, join our team today!

Amazon Live is looking for a customer-obsessed, data driven Senior Social Media Manager. In this role, you will be responsible for leading the growth of new social media programs for Amazon Live, with a focus on working with talent to develop audio-visual and creator content and scale new social channels. You will also work across internal teams including marketing, production, and creative on strategy, and contribute to 360 marketing campaigns for our tentpole events (e.g. Prime Day, Black Friday/Cyber Monday, cultural events, and festivals). You will own social content decisions, driving long-term strategy, pre-planned campaigns and day-to-day editorial decisions. As Senior Social Media Manager, you will also contribute to the development of new tools for social marketing and measurement.

The right person in this role will be able to deal with ambiguity and take the lead in defining frameworks where no prior examples exist. They will be an ambitious self-starter with ability to operate independently and shift gears between strategy and execution. Demonstrated ability and willingness to roll up sleeves and execute to get the job done will be key to success in the role. The ability to see around corners, understand social trends, and capitalize on those trends is crucial to success. Finally, this candidate must possess strong project management skills and be able to effectively influence others to achieve success.

A day in the life

About The Hiring Group

Job responsibilities

• Develop growth strategy for emerging social channels.
• Lead strategy and work closely with influencers for creator content to support the Amazon Live brand and content.
• Support marketing team with creator strategy for campaigns, events and partnerships.
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
• Set an experimentation calendar and test hypotheses around the optimal editorial strategy for Amazon Live.
• Work with platform partners to ensure the business is adopting the latest product features and best practices.
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Robust experience with social media marketing.
• Experience with creative agencies with an understanding of creative development and production
• Experience with social influencer marketing.
• Advanced social measurement experience including use of listening, monitoring and CRM services/tools.
• Solid understanding of social media and content performance metrics.
• Strong written, verbal, and presentation communication skills.
  

Preferred Qualifications

• 10+ years of professional non-internship marketing experience.
• Experience with paid media buying and optimization.
• High attention to detail with relentlessly high standards.
• Prior consumer social media marketing experience growing and managing social brand channels of significant scale, preferably in the livestreaming/content space.
• Deep experience developing campaigns creator-led social channels.
• An impressive track record of growing audiences and delivering on social engagement metrics.
• Deep knowledge of livestreaming, pop culture, social trends.
  
  

Company - Amazon.com Services LLC

Job ID: A1821738