Director, Brand Marketing & Social Media

Job Summary:

An insights-obsessed marketing strategist with a creative mind that can lead, inspire, excite and help grow our family of brands – The Children’s Place, Gymboree and Sugar & Jade. Supports the Vice President of Brand to define the evolving brand identity, establish innovative marketing strategies and lead the brand communication and creative development. Day-to-day, oversees the development and execution of all brand programs, social media, influencer/celebrity, media, consumer insights and public relations activities.

Responsibilities:

Key Accountabilities:

• Responsible for defining and developing overall marketing strategy across brand, social media, influencer/celebrity/brand partnerships, consumer insights and public relations to drive business forward and ensure cohesiveness across all marketing efforts
• Creative business thinker of compelling brand campaigns aimed at driving engagement with its’ brand target audiences, delivering measurable business outcomes
• Set, monitor and report against key goals and performance on a weekly/monthly/quarterly basis with actionable takeaways across all managed programs
• Develop and set marketing and social campaign calendars that align with new product launches and drive against marketing activities
• Manage marketing budget and reconcile on a monthly basis
• Oversee the day-to-day responsibilities while managing brand marketing and social teams
• Manage internal and external agency teams against driving business results
• Develop and put in place always-on influencer network, including logistics process, to execute against branded content and business needs
• Create brand awareness guerilla marketing strategies and implement across multiple marketing channels
• Develop and define brand guidelines to guide marketing asset creation and communication
• Identify new areas/opportunities for brand(s)
• The role of the Brand Marketing Director is highly collaborative, and as such, the Director works closely with all responsible Marketing, Ecommerce, Creative, Legal, Finance, Analytics teams.

Skills and Behaviors:

• 10 plus years of marketing experience in the retail or fashion industry
• Strong background in social media and influencer marketing strategies
• Highly organized and a keen attention to detail
• Excellent verbal and written communication skills
• Strong analytical skills
• Excellent team building and development skills
• Proven ability to lead a team
• Ability to work effectively and across all areas and levels of the company to achieve goals
• Must be a team player, flexible, and willing to take on a variety of tasks
• Highly proficient in Microsoft Office