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Posted January 06, 2022
Whalar

Director of Creative Strategy

Whalar
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Job Title: Director, Creative Strategy

Work Location: USA (Remote)

Start Date: ASAP

Whalar is a global award-winning technology-powered influencer agency and in the past three years has built a diverse, successful and growing business. We have an unparalleled reputation in the influencer marketing space, from being the first influencer agency to win a Cannes Lions, to being a pioneering thought leader with our groundbreaking research surrounding the neuroscience of influencer marketing.

As our business continues to grow and expand, we are looking for creative, passionate, curious and driven team members to join the Whalar family.

This is a rare opportunity to be part of something truly special and to help shape the future growth of one of the most respectable and successful businesses in the creative and influencer landscape.

THE ROLE

  • Lead social media and influencer strategies for key client(s) in our entertainment vertical
  • Unpack client briefs, identify the exact strategic outcome and what is required to achieve it
  • Translate the output of Whalar strategic analyses into differentiated strategies and positioning for clients
  • Work with Whalar Research & Measurement teams to develop approaches to generating insights
  • Manage and oversee Associate Director of Creative Strategy
  • Lead brainstorms and ideation sessions
  • Develop creative strategy, identifying the specific creative way we'll leverage our talent to connect with audiences
  • Input into budget process; talent costs, paid amplification, ad products, measurement studies
  • Develop clear briefs to guide content output from internal teams and creators
  • Contribute campaign wrap reports, inclusive of key learnings and recommendations

Skills

  • Minimum of 7 years experience in social media and content strategy, with 2+ years of experience as strategy lead
  • Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform features
  • Deep understanding of what makes successful content on social media, from content themes/types to platform best practices
  • Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends.
  • Strong analytical skills; comfortable transforming sets of data into actionable insights
  • Excellent written and verbal communication skills
  • Confident when presenting to clients and team members
  • Experience at working in Google Slides/Keynote

Whalar is on a mission to 'Liberate the Creative Voice' by connecting brands to creators with influence and democratizing the creative process. You might have seen some of our work with brands such as Gucci, Amazon, Estee Lauder, Facebook, Universal Music Group, Unilever, and Dubai Tourism. We're an official marketing partner of Facebook, Instagram, Snapchat, TikTok, and Twitter and are setting new benchmarks in the influencer marketing space

Whalar is committed to a diverse and inclusive workplace. Whalar is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.