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Posted January 06, 2022
The Salvation Army

Territorial Director of Digital Strategies

The Salvation Army
West Nyack, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

The Salvation Army exists to meet human need wherever, whenever and however we can. With our brand promise of Doing the Most Good, The Salvation Army offers employees a greater sense of purpose and an opportunity to be an essential part of a highly respected organization.

Reporting to the Territorial Director of Integrated Marketing, the Territorial Director of Digital Strategies is responsible for the development and execution of The Salvation Army Eastern Territory’s long-term, comprehensive digital engagement and fund-raising strategy. The DDS supervises the Digital Marketing Specialist and Digital Operations Specialist.

Taking a donor-centric approach, while continually learning cutting edge developments, this role directs and guides all aspects of the territory’s integrated online and mobile marketing and fundraising strategies and infrastructure, including, but not limited to: content strategy; constituent engagement across key audiences and fund raising disciplines; email marketing; SEO; SEM; influencer marketing; mobile giving; data-driven marketing and tracking; paid search; acquisition and conversion optimization; reactivation, retention and sustainer giving; brand consistency and governance; digital targeting; websites; syndicating content; social media; and all digital tools, platforms and databases. The director will develop strategy and provide the necessary oversight to the deliverables that support the territory’s strategic marketing and engagement objectives in support of divisional advancement goals, in concert with key stakeholders.

This position is based at our Eastern Territorial Headquarters in West Nyack, NY.

Responsibilities

  • Develop and execute overall strategy for the Eastern Territory’s online / mobile presence, including website, email, social media, peer to peer, crowdfunding, events (digital aspect), mobile giving, and digital marketing efforts that support the organization’s advancement goals.
  • Lead all digital strategy in concert with key stakeholders (internal and external) for strong growth in giving through digital channels. Ensure good metrics, tracking, analytics, tags / targeting and reports are developed and in place for continual tracking of effectiveness and progress toward goals.
  • Innovate digital products and services that create a better user experience, improve brand awareness and perceptions, and support the advancement objectives of the department and the organization, with divisions and corps understood as key stakeholders.
  • Identify trends and insights to ensure the territory optimizes its digital platforms to be as cost efficient as possible and maximize performance of our digital initiatives.
  • Ensure strong tools, analytics and strategies are in place for each digital marketing / giving channel (email, advertising, mobile, peer to peer, events, crowdfunding, donation pages, web sites, text to give, etc
  • Promote a culture of philanthropy and best-in-class approaches to donor and constituent engagement through customized targeting and communications, including engaging content, donor-responsive preference tracking, donor journeys for various audiences (eg. new donors or disaster donors), and building of personas.
  • Direct the digital team at THQ for fulfillment of digital goals and responsibilities. Interact with IT and others as needed for same.
  • Facilitate enhanced inter-divisional communication, collaboration and stakeholder input in order to achieve strategic digital fund raising and engagement goals.
  • Collaborate with the broader marketing team, CRD peers and external vendors to build, position and differentiate The Salvation Army brand with existing donors and target audiences through the website, social media, online / mobile media opportunities, and cultivation initiatives. Ensure our vendor partners interact and collaborate with one another in support of Army advancement goals.
  • Oversee the development of digital strategies that will integrate with other media and marketing channels to deliver measurable results.
  • Ensure, in collaboration with the CRM Director and other staff as needed, high standards and implementation of those standards for data integrity and hygiene practices related to digital data (donors, giving information, etc.).
  • Keep up-to-date with industry trends & developments, including new technologies, and propose new online and electronic capacities to enhance The Salvation Army’s work and achieve advancement goals.
  • Participate in overall marketing and communications strategy planning for The Salvation Army Eastern Territory.
  • Manage and develop members of the digital team.
  • Maintain integrity of The Salvation Army’s branding in all aspects of online publishing, use of imagery, and graphics.

Qualifications

  • Bachelor's Degree in a related field.
  • Minimum five or more years of relevant experience.
  • Experienced in SalesForce Marketing Cloud and other products, such as Classy.
  • Experience with HTML, CSS, WordPress, content management systems, and Internet marketing software/systems preferred.
  • Previous management experience, a plus.
  • Experience in nonprofit development, desirable.
  • Understanding of and support for the mission of The Salvation Army through position responsibilities and conduct.
  • In-depth understanding of current digital, marketing, philanthropy, and branding trends.
  • Demonstrated experience in managing a team.
  • Strong attention to detail and quality assurance.
  • An effective administrator and manager who is adept at planning, prioritizing, multi-tasking, organizing, supervising and following through while remaining highly energetic and focused.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability or protected veteran status.