Vice President, Digital

About The Job

Zeno Silicon Valley is looking for a seasoned storyteller to join our growing digital team. The ideal candidate should have a mix of social media, analytics, content marketing experience and a passion to learn. This storyteller will be responsible for executing the day-to-day of client programs with a focus on brand storytelling on social media channels.

The VP, Digital will lead digital work for some of the world’s most renowned brands and should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for Zeno clients. Candidates should have a knowledge base of the digital media landscape and an understanding of all possible media and marketing channels (social, programmatic, search, influencer, TV, video and email) with an emphasis on social. A deep experience with developing thought leadership campaigns including executive visibility on social media and influencer engagement is critical — including both paid and earned models.

The VP, Digital will execute content programs on various channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube while playing a significant role in supporting influencer marketing campaigns, both paid and organic. Zeno wants a candidate who is data-driven minded and likes getting in the weeds ondata, primarily Brandwatch, to uncover trending topics for content marketing purposes.

Zeno needs a candidate who is detail-oriented and good at helping a team stay on track with deliverables. This VP, Digital will love to learn, read, consume content and trends.

The VP, Digital will be expected to cultivate senior digital and marketing client relationships and drive execution from start to finish with their internal team. This leader should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success. One must enjoy managing a team daily.

Most importantly, Zeno wants people who are eager and ambitious. The Zeno Silicon Valley digital practice is a fast-paced team with an abundance of opportunities to work on some of the world’s most innovative brands.

This Person Must

Be hungry : Show you want to be here and give 100% every day.

Be a self-starter : Love taking on new challenges and learning new things.

Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.

Be a strong copywriter : Writing headlines, social copy and paid ads that drive action.

Be entrepreneurial: Love taking on new challenges; join an already-booming practice and partner with us to help grow it further.

Be “good in a room” : Be a strong presenter and good under pressure and tough Q&A.

Be data-driven: Be both creative and analytical.

Be a team player: Be willing to get in the weeds, sometimes write & review copy, and help coach the team to success.

Be collaborative: Be solution-oriented and always willing to lend a hand.

Be engaged : Team culture is incredibly important. We love what we do and who we do it with, and hope you would, too.

About You

• At least 10+ years of experience in digital marketing
• Deep experience with corporate content strategy development, whether for a brand’s corporate social channels or an executive’s channels
• Deep experience with paid social media, including behavioral targeting and lead generation campaigns
• Experience with engaging B2B influencers or thought-leaders in a paid and/or earned capacity
• Strong problem-solving and natural leadership, with previous experience managing others
• Highly experienced with client counsel and tough client Q&A conversations
• Experience in numerous client presentations, with strong speaking skills
• Strong project management skills with experience growing and leading a team
• Strong understanding of performance metrics, optimization and ability to spot trends
• Strong understanding of data and how it can be used to create content
• Experience with promoting social media content on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
• Stellar copywriting skills, including experience writing social ad copy for brands
• Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects
• Extremely comfortable with Microsoft Office applications, especially PowerPoint
  

Pluses

• Experience with SEM/SEO and programmatic display
• Demonstrable experience in bid management and tracking solutions (Google Ads, Microsoft Ads, etc.)
• Proficiency in SEO and content marketing platforms like BrightEdge, Moz Pro, SEMRush, Brandwatch, Audiense and Traackr
• Proficiency in Google Analytics, Google Tag Manager, Google Data Studio and various ad platforms
• Proficiency in Photoshop, After Effects, Canva, animation and motion graphics
• Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
• Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
• Experience with Streamyard
  

About Us

Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year and 2021 PRWeek Agency of the Year. We are honored to be a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

About Our Benefits

Healthy, happy employees make Zeno better so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health and other support services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to support activities in your personal life that bring you joy and keep you healthy.

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