Marketing Social Media Manager
Job description
Healthy Fresh Meals is a convenient service that is designed to bring chef-prepared meals straight to your door. If you are a busy mom, professional athlete, working professional, elderly, we have a meal for you!
We prepare fresh meals for all types of individuals weekly. Our mission is to inspire change. Healthy Fresh Meals has always been, and will continue to work to make the world a healthier and happier place one meal at a time.
Come join the team and inspire change with us!
Full description
Responsibilities Include
• Execute and manage Healthy Fresh Meals social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.
• Research and develop strategic marketing strategies across all social media and google platforms to run paid ads with excellent and proven ROI's.
• Coordinate with our PR/Agency groups in support of original social content.
• Work with our Affiliate Manager to cultivate a strong brand alliance across multiple platforms.
• Accountable for driving overall social media performance, including but not limited to social media followers, social media engagement, influencer marketing revenue lift, campaign performance, and owned and earned referral traffic to the Healthy Fresh Meals website.
• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly and quarterly reports, and regular capture of social media data.
• Develop sentiment and impression tracking tools to deep dive into social media analytics to constantly optimize social media performance by building best practices on content, distribution, amplification, and influencer marketing.
• Stay on top of developments regarding social media platforms, both ones we currently use and ones that we are not actively on, identifying potential business and creative opportunities for new feature adoption, beta testing, strategic shifts, and special projects.
• Collecting market trend data while curating examples to be used as inspiration for forward-facing campaigns.
• Work with our creative department to ensure the best practices are being used.
• Exhibits a "never settle" attitude and never says “that’s not my job”
• Have the ability to show urgency and a “Get The Job Done" attitude.
Qualifications
• 5 years' experience in either an entrepreneurial, brand, or agency role
• Experience in the food or drinks industry a must
• Demonstrates Entrepreneurship and a "Start-Up" mentality - take risks, challenges the status quo, and is willing to row in with a small team to get the job done
• In-depth knowledge of social media platforms (Tiktok, Instagram, Facebook, Youtube)
• In-depth knowledge of google and other paid advertising platforms.
• Results-oriented and KPI-driven
• Motivated and driven to progress
• Innovates - Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity
• Achieves Results with Integrity - Conveys energy, focuses on results, and acts with integrity
• Ability and confidence to interact with senior management across a variety of functions and organizations
Requirements
• BA, BS in Marketing, Communications, or Business is preferred.
• 5 years' experience in either an entrepreneurial, brand, or agency role.
• Experience in the food or drinks industry a must.
• Demonstrates Entrepreneurship and a "Start-Up" mentality - take risks, challenges the status quo, and is willing to worj in with a small team to get the job done
• Motivated and driven to progress.
• Innovates - Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity.
• Achieves Results with Integrity - Conveys energy, focuses on results, and acts with integrity.
• Ability and confidence to interact with senior management across a variety of functions and organizations.
Salary is dependent on your experience. Please apply with resume and cover letter and salary history requirements. We read all applications, however those who do not follow instructions will not be contacted.
* MUST BE FULLY VACCINATED *
