Marketing Coordinator

Job Summary:

The Marketing Coordinator will assist on all marketing related projects and work with the Marketing team to create and execute marketing initiatives. This position will also provide administrative and customer support for marketing including the primary point-of-contact for all event activities that relate to the marketing department.

Essential Functions:

· Help to develop and execute marketing plans, in line with broader company goals and direction.

· Administrate the creation and publishing of relevant, original, high-quality blog content.

· Constantly research and stay informed on the topic of hydration and wellness.

· Implement and maintain a content editorial calendar.

· Identify and cultivate relationships with bloggers, influencers and brand partners that align with brand’s vision, mission and purpose.

· Administrate communication between key brand partnerships for impactful collaborations.

· Work with Marketing Team to unify brand identity and voice across all platforms.

· Cultivate relationships and maintain regular communication/interactions with Brand Ambassadors, Event Partners, Collaborators, Affiliates.

· Attend events and expos throughout the year to promote brand awareness, engage with consumers, sell product and share expert knowledge around the use of Ultima electrolytes.

· Maintain communications with existing virtual event coordinators to be sure they have relevant marketing materials and are implementing them accordingly

· Maintain Event Calendar and other project management spreadsheets.

· Create weekly recap updates for internal marketing meetings.

· Create, implement and manage cross promotions and collaborations with our partners.

· Source content from all virtual event partners so we have high quality content we can share on our website, social platforms and in marketing materials.

• Regular and predictable attendance.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications:

• 3+ years of progressive experience in a role for a consumer-facing brand, preferably in the food and beverage industry.

• Strong knowledge of influencer marketing industry, channels, strategies and analytics.

• Entrepreneurial, humble, passionate and determined. Energy and enthusiasm are critical.

• Personal passion for health and wellness.

• Intermediate knowledge of Microsoft Office and G Suite.

• Excellent communication, collaboration and analytical skills.

• Ability to function effectively in a fast-paced, entrepreneurial business environment and can work well remotely with or without supervision.

• Must have a valid driver’s license and vehicle.

Competencies:

· Organizational skills

· Time management

· Attention to detail

· Customer/Client Focus

· Problem Solving

· Communication proficiency

· Teamwork

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 8:00 a.m. to 5 p.m.

Travel

5-10% travel needed for tradeshows and other related events.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.