Social Media Manager, Influencer Partnerships

Warby Parker is on the lookout for a Social Media Manager of Influencer Partnerships, who will play an integral role in leading our approach to creator partnerships, campaign ideation and execution, and engagement across social media channels. From research to creative briefing of on-brand influencers, you’ll ensure all partnerships align with our brand values and business goals. You’re someone who naturally develops close relationships with talent and has impeccable communications skills. Our ideal candidate has experience working with talent at all levels, whether up-and-coming or highly established. You have a finger on the pulse of who’s who among digital creators, a strong creative eye, and experience negotiating contracts. You'll excel in this role if you're great at spotting talent, connecting, and managing complex creative campaigns at scale. Sound like your cup of tea (or coffee)? Keep reading!

What You’ll Do

• Manage talent relationships, including the research, pitching, and onboarding of relevant influencers in support of Warby Parker’s brand vision
• Spearhead multiple, concurrent influencer campaigns to ensure proper outreach, contract negotiation, creative briefs, asset and caption collection, and posting execution
• Develop goals and performance metrics to understand the effectiveness of campaign strategies, leveraging data to drive actionable decisions that inform and grow the business
• Manage the influencer marketing budget
• Partner with cross-functional teams to develop and scale campaigns, while accurately communicating brand priorities and objectives to influencers
• Develop strong relationships with influencer partners that are true to the spirit and brand of Warby Parker
• Keep a pulse on emerging influencers and trends throughout various social media channels to identify potential brand advocates and user-generated content opportunities
• Monitor and research industry developments, creative trends, and culturally relevant moments in an effort to continuously push our social media presence forward with speed and efficiency
• Proactively engage with influencers, VIPS, and fans of the brand on Instagram and TikTok
• Strategize ways to grow Warby Parker’s social media communities, increase engagement, and drive virality, referrals, and shares
  

Who You Are

• Backed by 6+ years of proven experience managing talent relationships, creative ideation, and campaign execution (ideally in public relations)
• Someone who understands the medium-specific nuances of each social media platform from a content strategy perspective
• Comfortable partnering with the Performance Marketing team to leverage influencer content for paid social use
• A skilled communicator, both in person and in writing, who can inspire confidence in diverse audiences, including senior leadership
• Acutely aware of best practices and real-time key trends on each social channel
• Equipped with expert time management skills, flexibility, and the ability to oversee multiple projects at one time
• Experienced with negotiating influencer contracts and managing budgets
• Abie to thrive in a fast-paced and team environment with strong cross-functional partnerships
• Trained in multiple influencer marketing tech tools
• Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)
  

Employment Type

Full-time

Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer and will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.

About Us

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses and contacts to eye exams and vision tests.

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, and achieve better economic outcomes.

At Warby Parker, you can look forward to company outings and events, volunteering and learning opportunities, and just great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, and identities, no matter their home base, through our various employee resource groups. (We’re happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ+ employees!) That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be.

We're driven to continue building a workplace, based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Team Warby. Transparency is what we’re all about, and our annual Impact Report and Racial Equity Strategy lay out how we’re sticking to these values.