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Posted January 24, 2022
160over90

Senior Strategist, Cultural Strategy & Insights

160over90
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

160over90 is the full-service, culture-first marketing agency of the Endeavor network, which includes WME, IMG, The UFC, Frieze, Fashion Week, and other leading cultural properties. In addition to representing the world’s top talent Endeavor helps shape some of the world’s most popular films, shows, exhibitions, festivals, songs, and sporting events. This unique relationship puts 160over90 in a position to meaningfully connect brands to culture.

With more than 700 employees globally, we provide expertise in brand strategy and activation, advertising, digital and social marketing, public relations, sports and entertainment marketing, social impact marketing, influencer strategy, experiential marketing, original content and business intelligence. We work with major brand clients including Audi, AB InBev, Marriott, Visa, Robinhood, Reebok, DraftKings, Coca-Cola, and Microsoft, among more than 200 others.

The Cultural Strategy and Insights group here brings clients the same foundational expertise as any other great agency, but we aren’t bogged down by dated holding company models and we aren’t owned by a consulting firm. We are born from and our work is inspired by the cultural landscape. Our connection to Endeavor is our “unfair advantage,” helping us connect brands to the things their audiences care about like no other agency.

160over90 is seeking a Sr. Strategist to join the Cultural Strategy and Insights team. The Sr. Strategist will play an integral role within the group and will help lead brand strategy and planning efforts across the marketing spectrum. This. Sr. Strategist will work with brands to better understand their challenges, uncover new opportunities and develop strategies to help reach their objectives.

Core Responsibilities

  • Support senior department leads with thorough and thoughtful analysis of business/brand, category, consumer and cultural trends that highlights opportunities for clients’ businesses and inform strategic output
  • Partner with creative teams – helping to guide and inspire them at every touchpoint – from brief development to briefing to ideation, etc.
  • Work with the Analytics team to identify research/data gaps, develop hypotheses, and gain a more comprehensive view of the audience, category landscape or opportunity at large.
  • Translate information and intel into inspiring insights and actionable strategies – responsible for development of briefs, narratives and frameworks for brands
  • Develop future thinking cultural trend presentations. Always be on the forefront of culture identifying societal and industry trends that will affect our consumers and brands.
  • Culture Seeker - be invested in what’s new in the world. Flag new and creative ideas and trends across advertising, marketing, strategy, and culture (tech, fashion, entertainment, sports, and music)
  • In addition to working on specific brands, this role will also support the senior department leads in shaping insights and strategies, as well as furthering thought-leadership both internally and externally.
  • Be a team player. Show initiative on where you can add value throughout projects and across various brand teams. Look for new opportunities where strategy can play a pivotal role for the brand.

Qualifications And Experience

  • Bachelor’s degree. Marketing, advertising or communications preferred
  • Minimum 4 years of strategy experience within a creative agency
  • Demonstrable research knowledge -- working with both primary and secondary research as well as qualitative and quantitative methodologies/data
  • Familiar and comfortable with a broad range of approaches for building brands including customer journey, positioning, communications/connections planning, social media, influencer marketing, etc.
  • Able to combine rigor with reduction. Taking on a comprehensive approach to information, while being able to distill it down to the most poignant insights and opportunities.
  • Comfortable with public speaking and strong presentation abilities
  • Strong presentation software (Google Slides, PowerPoint, Keynote) expertise - including, but not limited to, an eye for design and understanding how to communicate visually
  • Capable of managing and working on multiple projects within tight deadlines

160over90 is an equal opportunity employer committed to a diverse and inclusive work environment.

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.