Influencer Relationship Manager

Overview

Nestled conveniently in North Texas in the booming city of Denton is the corporate headquarters of Sally Beauty Holdings, the world’s largest wholesale and retail distributor of beauty supplies. We are inviting applications for our Influencer Relationship Manager.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

This role will be responsible for developing influencer strategy, outreach, and program execution; as well as leading the development of a long-term influencer and affiliate relationship community for both the Sally Beauty and Cosmoprof divisions.

Responsibilities

Influencer Program Development

• Establish the foundation of a best-in-class influencer and affiliate marketing program
• Establish goals for maximizing our brand reach & growing share of voice across platforms, balancing this against the quality of content and impact on the customer.
• Audit existing influencer marketing initiatives and update to bring it in the line with future-state objectives
• Establish an equitable program structure that supports our goals and values, inclusive of incentive structure, identification & eligibility parameters, and relationship management & communication norms
• Utilize influencer relationship platforms to build a loyal database of influencer followers
• Establish a measurement & reporting structure to evaluate influencer impact on a monthly basis
• Develop an influencer ROI criteria that is able to determine the appropriate value to cost and output of every influencer
• Identify new partners to enhance influencer management and optimization
  

Relationship Building

• Negotiate influencer contracts, and work with Legal and Compliance to develop industry standard contracts for all levels of influencers and brand ambassadors.
• Engage with our key influencers on regular basis to maintain relationships and generate organic brand support
• Support overall product seeding strategy (inclusive and outside of the influencer program), including overseeing development of seeding kits, maintaining seeding lists and managing product send-outs.
• Develop a process for research and product testing with influencers in order to gain key insights prior to product launches and understand market opportunities
• Create an unparalleled experience for influencers that supports their sustained excitement & engagement in the program
  

Support Key Initiatives

• Establish influencer selection criteria based on supported brands’ positioning and strategy
• Understand current marketing and media plans to identify opportunities to plus up plans with the right influencer partners.
• Create a process for collaboration with Social, PR and Creative teams on any influencer needs and deliver the right partners for key activations.
• Work with agency partners on celebrity influencer activations
• Grow the influencer marketing program into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales across priority markets (including globally)
• Ensure we have sustained growth in the program, taking an extremely proactive approach with identifying new individuals to onboard into the program that can drive incremental reach & impressions, create content that fuels other channels, and have a measureable business impact
• Partner closely with Brand Marketing & Creative to find creative ways to leverage influencer partners as part of our campaigns & brand moments.
  

Qualifications

• At least 3-5 years of direct functional experience in influencer marketing, outreach and management
• Must have experience utilizing tools like Aspire IQ, Traackr, Tribe Dynamics and similar tools to identify and evaluate the right influencer
• Experience in beauty of fashion industry
• Understanding on market influencer measurement tools and fee structures
• Current list of established partnership with beauty influencers
• Active on social media and a pulse on current trends and new innovation
• Proficient in Microsoft Word, Excel, PowerPoint
• BA/BS required
• Self-starter, assertive, go-getter with high energy and desire to drive the business
• Passionate about creating best-in-class experiences for both influencer partners and our customers
• Exceptional relationship management skills
• Strong visual and verbal presentation skills
• Aptitude for thinking analytically, with results driven mindset
• Flexible to a fast-paced retail world
• Strong sense of ownership and accountability
• Resourcefulness in solving problems
• Excellent people skills and an upbeat, enthusiastic attitude
• Strong organizational skills, keen attention to detail and follow through
  

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

At SBH, We Remain Committed To Protecting The Health And Safety Of All Our Customers And Associates And Maintain The Following COVID-19 Precautions

Personal protective equipment provided or required

Social distancing guidelines in place

Sanitizing, disinfecting, or cleaning procedures in place

Remote interview process

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.