Influencer and Brand Marketing Specialist

Radley London is a lifestyle brand with expanding opportunities across the globe. The USA is an important market to showcase our beautiful products and we have big plans and growth opportunities.

We currently have a Corporate Head Office based in Dallas, Texas and stores open in Las Vegas, Desert Hills with expansion plans into Miami and across the states.

We have an opportunity for a USA Influencer and Brand Marketing Specialist to join our talented US team. Based in Dallas, Texas, this role is hybrid and therefore there is an expectation that you will work both at home and within the office.

As the USA Brand Marketing Specialist, your role is to oversee the effective planning, development, and execution of Radley’s brand marketing and influencer activity throughout North America, ensuring that the vision and strategic goals of the brand are achieved in partnership with the Commercial Teams. We are looking for someone with experience managing influencer strategies, PR initiatives, and marketing campaigns to drive brand awareness and build credibility in the North American market while also working to increase traffic to Radley’s distribution channels.

Some key accountabilities of the role include:

Influencer Marketing

• Manage influencer marketing campaigns across digital and offline channels – owing the end-to-end execution of campaigns from planning and implementation to reporting and analysis to budget management and invoice tracking.
• In partnership with external agency partners, oversee influencer outreach & communications - from initial pitch to support requests - in order to seed new relationships and foster long-term collaborations.
• Conduct research to source, vet and prioritize influencers that are aligned with our brand and reflect the trends and attitudes of our customers.
• Manage the influencer gifting process including product selection, order placements, and liaising with warehouse teams to ensure timely delivery.
• Activate and engage influencers in campaign launches, events, and in support of Radley growing retail and wholesale channels (stores and ecomm).
• Maintain a robust internal database of influencer relationships and provide ongoing updates to influencers.
• Monitor participating influencer accounts to ensure follow through, source/tag UGC, and track influencer performance across identified KPIs
• Support the development of regular analytical reports on press activity and influencer engagements
• Partner with social media team to align on campaign programs and leverage relevant creator content for Radley London’s owned social channels.

PR

• Collaborate with external PR agency partners on editorial placements, gifting and paid opportunities, and larger brand initiatives for optimal coverage and visibility - with the overarching goal of furthering brand awareness in the North American market.
• Coordinate press releases, product assets/line sheets, gifting orders, and product samples.
• Maintain a US editorial calendar as a take-down from over-arching brand activity – right-fitting for the US market.
• Function as a key collaborator on larger brand marketing campaigns inclusive of brand ambassadors, charitable strategies, and brand collaborations to ensure successful implementation across all Radley Channels.

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Preferred skills and/or experience:

• Bachelor’s degree in Marketing or related field
• 3+ years of professional experience in social media, influencer/partnership marketing, and public relations
• Experience building and scaling brand influencer programs
• Paid media experience a plus
• Knowledge of both digital and traditional marketing tactics
• Ability to balance day-to-day execution and big-picture, strategic thinking
• Ability to change direction and be flexible in order to react to changing business needs

#proudtobe

We are proud to be...us! We have a place for everyone and want everyone to feel part of our community despite our differences. We continue to promote and strengthen our diverse and inclusive culture through our equal recruitment methods.

Benefits & Perks

· 23 days holiday + public

· Workers comp

· 401K

· Employee Healthcare Cover

· Dental Cover

· Bonus

· Discount

· Sick Pay (3 weeks)

If you believe you have the right skills and experience to carry out the role - apply now!