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Posted January 21, 2022
Mattel, Inc.

Influencer Marketing Associate Manager

Mattel, Inc.
El Segundo, CA, USA ⚠ [Archived] No Longer Accepting Applicants

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
Influencer Marketing Associate Manager within Mattel's Digital Engagement Group will be responsible for the day-to-day management of influencer campaigns across one of Mattel's portfolio of iconic brands. This position will run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.

The Opportunity:
Key Responsibilities:

  • Work with the Manager on all aspects of influencer campaign strategy, execution, and measurement on all social platforms?(YouTube, Instagram, Facebook, TikTok)
  • Align with cross-functional teams to build influencer activations that meet desired marketing objectives?
  • Strategically identify influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs?
  • Ensure final creative and integrations are consistent with the brand brief and meet legal standards?
  • Compile, analyze and interpret data to optimize execution and report on campaign performance?
  • Develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)?
  • Work with appropriate Legal and S&P leads to ensure creative meets legal standards?
  • Stay up to date on industry news and how it can apply to the department

Basic Qualifications:

  • 5 years' work experience with 4 years' in an influencer marketing, media, PR or similar role, with a focus on digital platforms
  • YouTube knowledge across content, influencers and media products
  • Critical thinking and ability to quickly assess opportunities and challenges
  • Ability to set clear goals and KPIs
  • Excellent organization and communication skills
  • Experience being a team player collaborating across departments
  • Ability to manage multiple projects simultaneously and prioritize demands
  • Self-direction and an ability to manage ambiguity

Preferred Qualifications:

  • Existing relationships with influencers and creators in the kids and family category
  • Understanding of COPPA guidelines and FTC guidelines. Experience with kids and/or parents is a plus
  • Knowledge of digital analytics platforms including Tubular Labs

What It’s Like To Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

  • We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareer... .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.