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Posted January 24, 2022
SRAX

Influencer Marketing Manager

SRAX
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About SRAX, Inc.

SRAX is a publicly-traded, rapidly growing technology company based in Los Angeles, CA. We specialize in proprietary SaaS, media, and event-based solutions aimed at publicly held businesses. SRAX delivers the tools to unlock the value of data and partners up with its demanding clientele to act on it. Our unique technology enables public companies to track their investors’ behaviors and trends and use those insights to engage investors across marketing channels.

We're currently looking for a talented social media professional with a focus on influencer campaigns. As the Influencer Marketing Manager, you’ll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity. You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams.

Responsibilities & Accountability

Responsibilities:

  • Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
  • Proven experience in planning and managing social media and influencer campaigns and longer-term strategies
  • Excellent communication skills and the ability to work well alone as well as with different departments across the business
  • Adept at Audience and Trend Identification Across Social Platforms
  • Set clear objectives objectives for campaigns considering traffic, brand awareness, or leads
  • Work alongside the client’s internal teams, and our Content & Design teams to define and manage the social strategy. This may also include working alongside the Ad Operations team when amplifying influencer campaigns.
  • Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement

Accountability:

  • Vendor & Platform Management
  • Results Analytics Reporting
  • Relationship Building/Influencer Networking
  • Content Creation, Design and Guidance

Qualifications:

  • 3+ years Social Media experience
  • Strong knowledge of MS Suite
  • Platform knowledge: Social Media platforms: Facebook, Twitter, Linkedin, Snapchat, Tiktok, Youtube, etc.
  • Expertise in managing multiple social media platforms
  • Ability to deliver creative content ideas
  • Familiarity with online marketing strategies and channels
  • Expertise with social listening and community management tools, e.g. BrandWatch, Pulsar, Sprout, etc.
  • Paid social knowledge is beneficial, but not essential
  • Ability to grasp future trends in digital technologies and act proactively
  • Maintains excellent writing and language skills
  • Excellent communication skills
  • Multitasking and analytics skills
  • Enthusiastic and Interested in the field of investment relations