Assistant Marketing Manager, Influencer Marketing

Job ID: 204403

Location Name: Los Angeles, CA

Remote Eligible: Hybrid - Due to COVID-19, our corporate (FSC) team is working remotely (on PDT hours). Once our offices reopen, this position will operate on a hybrid schedule, three days in the office and two days remotely.

Company Overview

Sephora has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997, then launched stateside in 1998 and is currently home to 300+ world-class brands - including its private label, Sephora Collection. Sephora’s curated assortment features more than 14,000 products, including makeup, skincare, perfume, hair care, body care, professional tools, and more.

In Sephora Americas, we belong to something beautiful. With a continued focus on diversity, equity, and inclusion, we seek ways to create a sense of belonging where people can be their authentic selves. We embrace our unique talents and are proud of the passionate community we’ve built. With leaders who listen and inspire, everyone is encouraged to be their best. Reimagine your future, with Sephora.

JOB SUMMARY: the Assistant Manager of Influencer Marketing, you’ll play a key role in the conception, development and execution of Sephora’s influencer events, campaigns and organic program efforts acting as the events lead, and supporting influencer campaigns, brand experiences and community building. This is a great role for a strategic, creative marketer who has passion for creating best in class experiences, loves beauty and wants to be part of an innovative marketing team.

Responsibilities Include

• Influencer Events
  • Lead digital and in-person influencer events with over 100 in attendance, from start to finish- inclusive of concept development, briefing, event execution, travel and hotel accommodations, influencer communication, expense management and event recap/reporting
  • Manage, track, and accrue all influencer event related expenses, T&E, and vendor fees
  • Manage internal and external event communications, run of show, venue logistics, and operations including the coordination with outside resources, vendors, and agencies
  • Partner closely with internal creative & events team to develop event concept and design direction for event agency execution.
  • Work with internal events team to source event agencies and vendors-conducting capabilities calls and RFPs to evaluate event vendors and agencies.
  • Create engaging photo worthy moments to promote organic influencer event captures and sharing

• Organic Influencer Initiatives:
  • Lead Sephora’s influencer program and organic engagement efforts, inclusive of managing the private #SephoraSquad Instagram account, overseeing updates the creation of the monthly influencer newsletter and ongoing communication of upcoming trainings, events, gratis and mentorship opportunities.
  • Identify opportunities to engage influencers organically in content trends and challenges to encourage content that can be leveraged on Sephora’s organic social channel
  • Partner with cross functional partners to secure brand participation and integration across Sephora’s influencer gratis, events and training plans on a monthly basis

• Influencer Campaign & Content Management
  • Manage end to end influencer campaign and content creation process-inclusive of influencer briefing, assortment pairings, content reviews and campaign reporting.
  • In partnership with cross functional teams, develop influencer campaign brief to inform agency partners of campaign objectives, influencer criteria, content requirements and executional considerations
  • Track, measure and analyze performance across influencer marketing efforts to identify and share key learnings and insights with larger marketing organization
  • General assistance and support to the team with ongoing projects under growth, social and influencer
    

While at Sephora, you’ll enjoy...

• Meaningful Rewards: Sephora offers comprehensive medical benefits, generous vacation and holiday time off, an employee discount, free beauty product gifts from brand partners, and so much more. Details about our company benefits can be found at the following link: https://jobs.sephora.com/USA/content/Our-Perks/?locale=en_US.
• Diversity, Inclusion & Belonging: We pledge to create a beauty community where everyone’s uniqueness is celebrated, respected, and honored. We will drive diversity, equity, and inclusion in all aspects of our business—ensuring that our employees, brand partners, suppliers, and our clients feel a sense of belonging in store, online, and in our workplaces. We believe in demonstrating our values with action!
• Beauty & Beyond: Every day we reimagine beauty, discover new brands, and influence positive change. Together we inspire our clients, empower people, and help them become the best versions of themselves. We think this is beautiful.
• Endless Evolution: You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless.
• Creativity Unleashed: At Sephora, you’re encouraged to explore, innovate, and have funwhile working with diverse clients, teams, and leaders. You won’t just partner with iconic brands; you’ll help build them. We value your curiosity, your drive for success, and the emotional connections you make. Together we’re defining the future of beauty.
• Bold Authenticity: Being bold and different has made us a global beauty and retail leader. At Sephora, we celebrate diversity, embrace your unique and winning spirit, and believe that real beauty is being authentically you.You are what sets us apart.
  

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis ofrace, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.