Social Media and Influencer Marketing Manager

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Social Media and Influencer Marketing Manager

The role of the Social Media & Influencer Marketing Manager will work directly with the Global Communications Director and the Social Media & Influencer Coordinator in the planning and execution of organic social media and influencer strategy and content. You will help organize and build strategy and content plans around key stories and brand moments across Dickies’ global/North American handles.

*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.

How You Will Make a Difference

• Build upon Dickies’ organic global social media strategy to include channels like TikTok and update the strategy regularly as new mediums to existing platforms are introduced.
• Be the steward of the global social media guidelines that house global brand best practices on social.
• Build upon Dickies’ influencer program strategy to create an authentic community of Dickies advocates.
• Be responsible for maintaining the organic social media editorial calendar.
• Responsible for all social media copy.
• Regularly collaborate with the Social Media & Influencer Coordinator to ensure all posting occurs, comments and direct messages are moderated, and influencers are being assisted.
• Regularly collaborate with the Social Media Content Creator to ensure content aligns with strategy.
• Regularly collaborate with the paid social media team to ensure alignment across channels.
• Work in partnership with the Global and North America Marketing and Ecommerce teams to promote global key stories and align content.
• Assist with North America social media reporting.
• Stay abreast of all social media platform and medium updates to ensure strategy remains current and feel empowered to bring new ideas to the table.
• Maintaining and distributing project documents as needed: shoot briefs, copy briefs, content calendars, etc.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Education/Position Requirements

• Years of Related Professional Experience: 5-7 years
• Bachelor’s degree in relevant field
• Experience working in a social media content creation and Influencer Marketing for a brand (in-house or agency)

Skills for Success

• An enthusiasm for the Dickies brand, its communities and culture
• Organized and detail-oriented and can multi-task in a fast-paced environment
• Excellent project management skills, including the ability to align internal and external partners in a timely manner
• Advanced knowledge in the social media ecosystem, including by channel (TikTok, Instagram, etc.)
• Proven experience setting and delivering social media strategies
• Experience with analytics and social listening tools
• Culture obsessed and aware of Gen Z trends across social and in real life
• Passionate about social media influencers and understanding of the influencer industry
• Problem solver that feels empowered to find solutions in unclear scenarios where conceptual thinking and long-term solutions and their implications will be considered
• Feels comfortable working independently, advising others on complex issues and works well cross-functionally
• Accountable for business targets and key performance indicators which will impact the overall social discipline

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?