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Posted January 28, 2022
Fashion Nova

Director of Influencer Marketing

Fashion Nova
Vernon, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Us

Fashion Nova is a leading, digital and social commerce platform, and is one of the most visible fashion brands today. Fashion Nova was founded in 2006 when our first store opened its doors. Fast forward to 2013, Fashionnova.com and @fashionnova were born -- our customers became our models and social media became our runway.

Fashion Nova was built on the backbone of individuality and inclusiveness. Today, Fashion Nova is worn and celebrated by the hottest musicians, influencers and fashionistas. Our go-to-market strategy enables style innovation at warp speed, and at an accessible price point. With no plans on slowing down, Fashion Nova is set to provide everyone equal accessibility to fashion.

About The Role

Fashion Nova is seeking a Director of Influencer Marketing to manage our Influencer strategy across gifting, events and activations, and social content. This person will be responsible for the development and execution of influencer marketing campaigns across social and offline channels. They will also manage our growing influencer team and help optimize and scale our existing programs, reporting into our CEO. You will also work closely with our in house creative team to drive impact across all social channels and be responsible for establishing and building relationships with key industry partners on social platforms.

Responsibilities

  • Have a strong understanding of pop culture and upcoming/ ongoing trends on social media platforms to keep teams informed about industry changes and new developments and social media feature updates
  • Manage department budgets and ensure all department spend is aligned with team forecasts
  • Manage and negotiate celebrity and ambassador contract negotiations and execution
  • Managing global influencer contracts
  • Coach and train the team on influencer selection, negotiations, delinquency, and engagement
  • Drive creative ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers
  • Oversee the team’s influencer gifting process
  • Measure success of social media activations through KPIs and forecasting
  • Develop and manage an Influencer calendar that we can leverage across all our social channels

Required Skills

  • 8 years experience in Marketing, with a minimum of 4 years working directly in Influencer Marketing
  • Experience managing influencer marketing team(s) of at least 10 people
  • Must possess excellent written, verbal communications and negotiation skills
  • A deep understanding of the social media landscape and community management through competitive research and industry expertise
  • Must be a strong relationship builder - leverage your established network to access new Fashion Nova connections
  • Excellent time management and crisis management skills
  • Knowledgeable of trending in pop culture, fashion, and lifestyle landscape

Benefits

  • Employee Discount
  • Medical, Dental and Vision Coverage
  • 401k Match
  • Kitchen stocked with snacks and drinks
  • Weekly catered food, fun events, raffles and free FN swag
  • Summer Fridays at HQ
  • Company Sponsored Parties
  • Team bonding events and programs to strengthen relationships with co-workers

Fashion Nova, Inc. is an equal opportunity employer committed to a diverse workplace environment.