Influencer Marketing Manager

Does the thought of taking a company into the Industry 4.0 revolution get you excited?

Do you want to take that excitement and knowledge and work for a world-class organization?

Then apply today to join our team at Ashley Furniture – the World’s Largest Furniture Manufacturer!

Influencer Marketing Manager

The Influencer Marketing Manager is responsible for the management of influencer campaigns. This role is responsible for aligning the influencer strategy and works closely with the Influencer Marketing Specialist to make sure team is aligned on goals from the Senior Director, Engagement Marketing. This role includes executing influencer driven strategies and influencer outreach. This role includes collaborating with the brand marketing team to develop and execute local and national influencer events.

The Influencer Marketing Manager is primarily responsible for the management of influencer collaborations and is the contact person for influencers and their managers. This role requires keen interest in influencers and how they can help hit the goals of the business. You will keep up-to-date on emerging trends and influencers in the industry that are relevant to the brand, furthering the knowledge and information of the rest of the marketing department.

The Influencer Marketing Manager works closely with all marketing teams in target-setting as well as post-campaign evaluation and future planning.

• Responsible for 1-2 direct reports and 2-3 interns
• Work directly with the Senior Director, Engagement Marketing to understand and execute the overall objectives of the greater marketing teams.
• Support strategy and timelines for product launches, grand openings and overall marketing messages.
• Increase brand interest through the influencer channels in a modern and innovate way. Target new and existing audiences.
• Responsible for day-today influencer conversation monitoring. Foster key relationships with managers and influencers across home décor, businees, music, fashion, wellness and lifestyle.
• Research, locate and engage potential influencers across all channels and collaborate with them to develop content on behalf of Ashley HomeStore.
• Assist in developing new opportunities, new influencers and emerging trends.
• Work cross-functionally with the paid social team and other department teams, i.e. merchandising, email, product development and Public Relations to maximize influencer relationships and increase ROI of influencer relationships.
• Manage the determined influencer budget and account for proper spend against overall goals.
• Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
• Actively participates in the support and development of new ideas.

What Do You Need?

• 5 years’ experience in marketing, social media, and/or public relations role.
• Experience managing events and talent
• Supervisory/Management experience
• Bachelor degree in Business Administration, Marketing, Public Relations, Advertising or any other related field or equivalent work experience.
• Trendy, keeps up with trends and influencers in the industry
• Strong Strategic Planning skills
• Advanced knowledge of popular social media networks
• Strong presentation skills
• Strong public speaking skills
• Strong project management skills
• Strong attention to detail
• Excellent verbal communication skills
• Excellent interpersonal skills
• Effective time management and organizational skills
• Maintain confidentiality
• Working knowledge of Continuous Improvement
• Handle multiple projects simultaneously within established time constraints
• Proficient computer skills, including experience with Microsoft Office Suite, internet
• Perform under strong demands in a fast-paced environment

Who Are We?

• We offer competitive pay and excellent benefits.
• We are a multi-billion dollar company and the largest manufacturer of furniture in the world, and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
• Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
• Environmental efforts are a priority as we continually seek to recycle, reuse and replenish every day.
• Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
• We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.