Campaign Manager, Influencer Marketing (Performance)

Who YOU Are

Do you have a track record in data and trend analysis, collaboratively working with others, and creatively problem-solving? Do you utilize data analysis to suggest strategic changes to influencer content, ultimately driving profitability for brands you represent? If you approach problems creatively and propose innovative solutions for amazing brands, BEN might just be your dream job!

Welcome to the cutting-edge of influencer marketing. BEN’s Performance Marketing team works with Influencers to drive real sales and ROI for a wide variety of brands. Leveraging data and artificial intelligence, Performance team members create and run brand marketing plans, including crafting messaging points, selecting and negotiating with influencers, and optimizing for best results.

A Campaign Manager is a vital piece in helping that machine roll forward. You will be responsible for one or more brands and their respective influencer marketing plans, knowing the high-level and granular goals and strategies that drive best results. You will contact and negotiate with influencers in order to secure profitable partnerships and produce content that motivates audiences to act. Working with other members of the team, you will also analyze and report on each brand, optimizing over time for growth and efficiency. As part of the Performance Marketing Influencer Team, you will be at the bleeding edge of innovation in this industry. We are the best-in-class in what we do, and we are taking the lead in shaping the future of advertising

Who WE Are

BEN Group, Inc . connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform, to the global leader for rights clearances and representation ( Greenlight ), to the best in class Influencer channel optimization solutions ( TubeBuddy ), BEN Group helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo.

At BEN, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture. While BEN is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality. BEN continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients. To that end, BEN is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry. BEN offers a competitive benefits package and promotes an environment which supports our core values of Empowerment, Passion, Accountability, Teamwork, and Inclusion.

Responsibilities

• Identify influencers that will fit well with our brand partners, and take a leading role to contact, secure, and push content live that will support our brands
• Establish relationships with social media influencers and negotiate pricing, terms of contract, and other project-specific details
• Analyze historical and current data to optimize influencer content direction, strategy, and value
• Design and run marketing tests to improve marketing campaigns
• Execute effective influencer programs on a performance basis, with goals to strategically maximize client spends, and to grow each client quarter over quarter
• Manage influencer relationships, agent relationships, and report to our brand partners on current campaign progress
• Create monthly, quarterly and annual revenue reports and forecasts for Performance-based campaigns, with an emphasis on realistic projections, over-performance, and managing appropriate expectations
• Take responsibility and accountability for assigned campaigns, managing all communication and tasks, occasionally outside of normal business hours
• Review videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations
• Other duties as assigned
  

Qualifications And Skills Required

• 2+ years experience with digital marketing campaigns, media buying/planning, or other influencer-based marketing
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign
• Exceptional verbal and written communication skills – this is a relationship industry, so a lot of your work will be through email, phone calls, and working closely with other team members
• Experience with negotiation and performance analysis, both of which will be data driven – you will be in Excel daily
• Demonstrated capability of self-direction and motivation – you will have a lot of freedom to make decisions, run tests, and drive the team forward, but that requires a personality that thrives with challenges and finds solutions
• Attention to detail – we move quickly, but staying organized and knowing the fine details of every level is crucial
• Works well under pressure, as some responsibilities may be time-sensitive and under tight deadlines