Influencer Marketing Manager

We're transforming the grocery industry

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we’ve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.

Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it’s more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night...our efforts bring Instacart closer to being the operating system for the grocery industry.

Overview

Our newly formed Brand and Marketing team is charged with defining the Instacart brand and making it a household name. We are right- and left-brained - combining creativity with a rigorously analytical approach. We move fast, work nimbly, and are laser-focused on driving measurable business impact.

We are looking for an Influencer Marketing Manager within our Brand Strategy & Marketing team to help bring our influencer program to life at Instacart. In this role, you'll work closely with Brand Strategy, Product Marketing, Communications, Legal and external agencies to strategically identify and partner with influencers to increase awareness and shape the perception of Instacart amongst new and existing audiences. You’ll be responsible for working cross-functionally to determine the right influencers for each campaign, partnering with marketing and legal to ensure all content is aligned with the Instacart brand, and providing an analysis of content performance and insights to dictate future campaigns. This role will work closely with both internal and external agencies, so being able to think strategically, communicate clearly and be flexible are a must.

To be successful at Instacart, you need to move fast, iterate and always be adding value. The successful candidate will be tenacious, open, imaginative, precise, analytically inclined, and curious.

This role is eligible for remote work or can be located in our San Francisco or New York office.

About The Job

• Lead and manage the execution of an influencer marketing strategy using a social-first approach
• Develop, plan and implement influencer and brand ambassador programs that drive acquisition, retention, engagement, and brand goals for Instacart.
• Identify new and relevant influencer targets and brainstorm new approaches to influencer campaigns
• Manage the relationship with Instacart’s influencer agency, including budgeting, feedback, reviews and approvals
• Partner with cross-functional leads to develop influencer marketing plans for key campaigns and cultural moments throughout the year
• Partner with cross-functional leads to develop influencer marketing plans for key campaigns and cultural moments throughout the year
• Partner closely with internal marketing, comms and legal teams - from developing concepts for briefs to feedback, approvals and execution
• Build and manage paid media strategy for influencer initiatives
• Maintain a pulse on marketing and influencer-focused trends and campaigns
  

About You

• 7+ years experience in brand influencer marketing, social media and brand strategy at high growth consumer brands. Gig economy / Marketplace roles a plus.
• You have deployed or overseen large integrated influencer campaigns that have driven impact on company-level metrics
• Experience working with a wide variety of influencers (micro, macro, celebrity) and knowing when to partner with each influencer category
• Ability to analyze influencer data and be able to clearly articulate insights and recommendations to key stakeholders
• Ability to identify creator trends and propose before they become viral
• connection to the brand. Can balance vision, creativity, and business outcomes.
• You understand brand and performance marketing concepts and can articulate them to a broad set of audiences
• You are an articulate, thoughtful, and persuasive communicator, and a strong advocate for our brand across both inside and outside the company. You have strong experiences interfacing with senior leaders across the org chart and are able to communicate complex ideas into simple yet exciting terms.
• You have hands-on experience managing large scale initiatives with tight deadlines
• You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
• You can easily shift from thinking big to rolling up your sleeves and executing smaller tasks.
• You are a self-starter with the ability to manage through ambiguous situations
• You are comfortable in a fast-paced and dynamic environment
• Above all, you're a team player and love making an impact each day
  

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.