Influencer Marketing Manager
Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.
We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.
About the Role
The Confluent marketing team is the growth engine building awareness and generating demand for the leading event streaming platform based on Apache KafkaⓇ. We are category breakers, market definers, and powerful technical persuaders, helping every enterprise realize the power of streaming data. Our ability to bring together diverse skill sets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun solving them as a team.
More specifically, the Cloud Product-Led Growth team is one of the most cross-functional at Confluent and includes folks from lifecycle marketing, product marketing, campaigns, product, data science, commercial sales, finance, and marketing operations. Together, we focus on coordinating strategies and aligning on KPIs to grow our Cloud Self-Service product across various user personas.
What You Will Do:
- You’ll run the influencer marketing business at Confluent, responsible for demonstrating measurable returns, and evangelizing the program internally.
- You will build our product influencer marketing strategy, helping drive both awareness and self-serve adoption amongst our growing user personas.
- You’ll use a research focused approach (qual and quant) to prioritize key influencers to target across products & solutions.
- You will partner with Developer Relations, AR/PR, Product Marketing, Customer Marketing, Product & Digital Growth to craft influencer campaigns that inform, persuade, and convert.
- You’ll oversee the budget and implement mechanisms to assess the ROI associated with influencer Marketing campaigns and projects.
- You’ll own presence and relationship with third party software review sites (i.e. G2)
- You’ll elevate stories and social proof from existing user and customer data.
- You’ll help launch a best-in-class user referral program
What You Will Bring:
- Bachelor’s degree plus 4+ years experience in marketing, product growth, data science, or some combination.
- Experience building an influencer marketing strategy
- Proven success working across diverse teams in pursuit of a single objective.
- Maniacal about “system design,” you’re obsessed with understanding how everything works.
- Strong project management skills and ability to perform in a fast-paced and high-energy environment.
- Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
- Ability to craft strategy and roadmap in concert with cross-functional stakeholders.
- Bonus points if you have experience marketing to developers
#LI-MT1
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.
Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.
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