PR Manager, Consumer, Ring PR

Job Summary

DESCRIPTION

Ring is seeking a creative, high judgment and self-motivated Public Relations (PR) professional, with a depth of experience or strong interest in consumer (mainstream media + lifestyle media), to join its U.S. communications team. The ideal candidate has a passion for consumer storytelling, a robust knowledge of the consumer lifestyle, mainstream, and broadcast media landscape, and is willing to dive deep to source, develop campaigns and place high impact stories that demonstrate Ring’s utility to consumer media audiences. They should be well-versed and excited about the tech space, and have a proven track-record of placing stories with consumer lifestyle, mainstream and broadcast media outlets, in addition to having strong knowledge of the reporter landscape.

The successful candidate creates, formalizes and implements strategic consumer campaigns, as well as finds unique ways to maintain momentum with consumer media for ongoing initiatives. They will work fast, write and edit for various audiences and tonality, manage multiple priorities, demonstrate strong judgement, pay close attention to detail and collaborate well with colleagues.

Key job responsibilities

• Lead proactive storytelling with consumer lifestyle, mainstream and broadcast media for Ring
• Create processes, mechanisms, and playbooks to ensure efficiency and scale storytelling
• Cultivate and manage relationships with relevant consumer and lifestyle media reporters
• Build and execute PR plans, including communicating plans internally and securing leadership approvals
• Work closely with marketing, brand strategy, and other internal groups to cohesively approach projects and activities
• Partner closely with social media and marketing teams to create 360 campaigns
  

A day in the life

This team member will exercise smart, strategic judgement and creative thinking to tell average, every-day (non-tech savvy) consumers why Ring devices can serve a strong purpose in everyday life. They will take an insight or data point and use it to build compelling campaigns that deliver strong results.

About The Team

Our team’s charter is to drive awareness and shape media perceptions of Ring as a trusted home security brand. We are responsible for protecting the brand and reputation of our products and services, generating positive coverage that demonstrates Ring’s effective and useful whole home security offerings, driving sales and use of Ring’s devices and services, and highlighting Ring’s leadership

in innovation.


Basic Qualifications

• Bachelor’s degree in Communications, PR, Journalism, or English
• 7+ years of Public Relations experience, specifically focused on consumer lifestyle, broadcast, and mainstream media outlets
• Experience delivering on major campaigns
• Experience working with consumer media contacts across news and broadcast sectors
  

Preferred Qualifications

• Network of technology and consumer media contacts and a deep understanding of what resonates with them
• Excellent writing skills
• Proven ability to secure feature stories
• Experience interacting with executive leadership
• Experience planning and executing large-scale campaigns
• Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done
• PR and communications experience for consumer or retail brands, whether at a PR agency or in-house.
• A knowledge and understanding of evolving PR and consumer trends and how to think big and creatively for proactive campaigns.
• A knowledge and understanding of integrated brand campaigns, including influencer marketing and social media.
  

About Ring

Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the video doorbell, to Ring Alarm, which was named #1 in Customer Satisfaction for DIY Home Security Systems by J.D. Power, Ring’s smart home security product line, as well as the Neighbors app, offer users affordable whole-home and neighborhood security. At Ring, we are committed to making home and neighborhood security accessible and effective for everyone -- while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records


Company - Amazon.com Services LLC

Job ID: A1815595