Influencer Marketing Coordinato
Headquartered in the heart of Atlanta, GA, Milk and Butter Social utilizes social media expertise to develop innovative new marketing approaches. We are story architects who employ targeted social media efforts to establish strong relationships between customers and their audiences.
The ideal candidate will be an influencer marketing and social media expert, effective collaborator who thrives in a fast-paced environment and is able to manage multiple ongoing projects simultaneously.
We're looking for an Influencer Marketing Coordinator to work closely with our Influencer Marketing Manager and clients, building and executing influencer marketing campaigns focused on driving growth and creating branded content. The ideal candidate will be responsible for full execution of influencer marketing campaigns, from start to finish, ensuring the campaigns are driving high-quality consumers in a cost-efficient manner, with a focus on good content and executing at scale. The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys a fast-paced work environment and is motivated by success.
About You
- 1-2 years of experience executing influencer marketing campaigns, working directly with influencers across all platforms (Youtube, TikTok, Instagram, Facebook, etc.)
- Strong creative skills; must have experience working with influencers to develop unique concepts to integrate brand deals into engaging content
- Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and have experience using the appropriate tools and methodologies to measure impact of campaigns
- Strong knowledge of affiliate networks (LTK, CJ Affiliate, Share A Sale, ShopStyle, etc.)
- Strong interpersonal skills; must be able to both negotiate strongly while maintaining goodwill with influencers, managers, agencies, etc.
- Experience identifying and developing working relationships with influencers, based on client and campaign goals
- Experience building brand ambassadorship or affiliate marketing for smaller influencers
- Experience developing and deploying client drops for influencers
Benefits
- Competitive salary
- Hybrid work environment (part in-person, part remote)
- Discretionary performance bonus program
- Medical, Dental and Vision insurance
- Fun + creative work culture
- Women-led business
