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Posted February 10, 2022
Prada Group

Influencer Marketing Manager

Prada Group
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary/Purposes

The Influencer Marketing Manager is responsible for all influencer strategies and activations, and influencer relationships within PRADA North America, in partnership with Milan Headquarters.

Responsibilities

  • Prepare Influencer proposals tailored to HQ parameters
  • Negotiate best rates and coordinate contracts with legal and agents
  • Implement and execute any Influencer activity – pulling from samples, dressing, store visits, pulling from store, and managing smooth returns to stock
  • Weekly stock and budget reporting, weekly ROI reporting - manage departmental budget and ensure all costings are allocated appropriately working closely with finance department
  • Develop, build and maintain appropriate business relationships to support key duties
  • Daily monitoring of the media landscape (USA and Canada), Prepares monthly reports on the Competitor landscape in Influencer marketing, highlighting best practices
  • Identifies the most significant Influencers , Musicians, DJ’s and Digital artists to maximize the success of communication initiatives and Viral Marketing efforts
  • Attend all Department meetings with Merchandisers to propose additional support for key products
  • Contribution of strategic ideas and concepts to support seasonal objectives

Other

  • Bachelors Degree plus 5 years of experience in luxury/fashion
  • Highly organized proactive personality
  • Highly proficient in Microsoft Office (experience with Powerpoint required)
  • Excellent analytical skills
  • Effective at working under pressure and meeting tight deadlines
  • In accordance with the NYC Vaccination Mandate, PRADA USA Corp. requires individuals who are given a conditional offer of employment for roles based in New York City to provide proof that such individuals are fully vaccinated against COVID-19, subject to approved medical and/or religious exemptions, under applicable law.