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Posted February 16, 2022
Moroccanoil

Influencer Associate Manager

Moroccanoil
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

***ON SITE***

Overview:

Under the direction of Social Media Manager, the Influencer Associate Manager will work cross-functionally to support our influencer programs for brand awareness and driving revenue. This candidate has experience in the space and is a natural relationship builder with strong attention to detail.

Tasks and Responsibilities:

Ambassador Program Management

  • Manage the ambassador program and our roster of macro, mid-tier, and micro-influencer partners
  • Liaise with PR, retail, marketing, paid media, and organic social teams to manage content requests featuring ambassador partners
  • Provide briefs to agency partners, including essential product messaging and claims to support ambassador content creation
  • Work with the creative team to develop brand guidelines for ambassadors to follow as they work on content requests
  • Review content deliveries and provide feedback to ensure it meets briefings and adheres to branding requirements
  • Communicate changes to agency partners and internal teams
  • Organize quarterly calls to review the performance of the ambassador program and suggest improvements
  • Manage the status of stock provided to ambassadors and throughout campaigns
  • Transmit strategy updates, seeding efforts, and results to international partners to ensure brand alignment
  • Track contracts and usage rights for ambassador content, sharing with internal teams
  • Distribute approved content to internal and external partners

Micro-Influencers (MO Collective)

  • Plan, manage and execute quarterly sends for 300+ creators based on marketing priorities and new launches
  • Oversee influencer collective by seeking out new additions and removing those who are no longer active
  • Develop and maintain rapport with influencers by completing regular check-ins and follow-ups
  • Suggest giveaway opportunities on social media through influencers driving to brand accounts
  • Prepare individual briefs and assembly instructions for internal mailers
  • Manage product insert cards with creative teams and handwritten notes for mailers
  • Partner with the warehouse teams to ensure proper SKU’s are shipped
  • Ensure branding remains consistent across all materials sent out to partners
  • Develop campaign reporting to monitor the success of micro-influencer campaigns and find areas for improvements

Key Requirements:

  • Bachelor’s degree or higher
  • Preferred 2-4 years of experience in Public Relations, Influencer Marketing, or related experience
  • Strong understanding and passion for the beauty industry
  • Driven self-starter able to take initiative and work in a fast-paced environment
  • Organized with strong attention to detail
  • Excellent verbal and written communication skills
  • Beauty experience required
  • Based in or near NYC

About the Brand:

Inspired by the Mediterranean, the Moroccanoil brand comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while using our platform to make a difference.