Influencer Marketing Manager
Equity Only : 0.5% to 0.75% . Salary once we secure funding.
Location: Part time - REMOTE
Overview
ChefMealKits.com is a platform where foodies can buy finish-at-home meal kits from the top city restaurants. UberEats and other delivery apps only deliver within a 4 mile radius. We deliver prepared meals from top city restaurants nationwide in 1-2 days. 70% of the population live in Sub Urban and Rural areas and they don't have access to the cities best restaurants.
Role :
We are looking for an Influencer Marketing Manager to help bring our influencer program to life.
In this role, you'll work closely with the Founders to strategically identify and partner with influencers to increase awareness and shape the perception of ChefMealKits amongst new audiences. You will be part of launching our service and be responsible to determine the right influencers for each campaign.
To be successful at ChefMealKits, you need to move fast, iterate and always be adding value. The successful candidate will be tenacious, open, imaginative, precise, analytically inclined, and curious.
About The Job
- Lead and manage the execution of an influencer marketing strategy using a social-first approach
- Develop, plan and implement influencer and brand ambassador programs that drive acquisition, retention, engagement, and brand goals for ChefMealKits.
- Identify new and relevant influencer targets and brainstorm new approaches to influencer campaigns
- Maintain a pulse on marketing and influencer-focused trends and campaigns
About You
- 3+ years experience in brand influencer marketing, social media and brand strategy at high growth consumer brands. Gig economy / Marketplace roles a plus.
- You have deployed or overseen large integrated influencer campaigns that have driven impact on company-level metrics
- Experience working with a wide variety of influencers (micro, macro, celebrity) and knowing when to partner with each influencer category
- Ability to analyze influencer data and be able to clearly articulate insights and recommendations to key stakeholders
- Ability to identify creator trends and propose before they become viral connection to the brand. Can balance vision, creativity, and business outcomes.
- You understand brand and performance marketing concepts and can articulate them to a broad set of audiences
- You are an articulate, thoughtful, and persuasive communicator, and a strong advocate for our brand across both inside and outside the company. You have strong experiences interfacing with senior leaders across the org chart and are able to communicate complex ideas into simple yet exciting terms.
- You have hands-on experience managing large scale initiatives with tight deadlines
- You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
- You can easily shift from thinking big to rolling up your sleeves and executing smaller tasks.
- You are a self-starter with the ability to manage through ambiguous situations
- You are comfortable in a fast-paced and dynamic environment
- Above all, you're a team player and love making an impact each day
