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Posted February 28, 2022
Bodily

Growth Marketing Manager

Bodily
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

WHO WE ARE

Bodily is a mission-driven femtech company striving to improve inadequately addressed areas of women’s health, initially focused on postpartum, pregnancy loss and breastfeeding. Until now women have not had alternatives to substandard products, wholly insufficient information and cultural blindness to the totally normal and common experiences that we address—the ‘market’ didn’t think women needed solutions. Named the 4th fastest growing DTC company in Q3’21 by Business Insider in our first full year of commercial operations, it’s clear that women have been longing for change. Women deserve better, and we’re here to deliver it.

Bodily is working to destigmatize female physiology and provide a modern experience for maternal and reproductive health through expert-backed and design-forward resources and products. We provide a space for anyone to become well versed in the changes that women undergo during these fundamentally human experiences, and create products that enable women to feel good about what they put on their bodies. Check us out at www.itsbodily.com and IG: @itsbodily

OPPORTUNITY

We are seeking a Growth Marketing Manager who can support Bodily’s marketing team to achieve ambitious growth targets. This person will help us establish and execute data-driven marketing strategies, test and learn in new marketing channels, and acquire and retain customers. You will dive in and immediately become a core member of this lean, passionate and fast-moving team.

RESPONSIBILITIES

  • Work with the Head of Marketing and agencies to design and implement the marketing roadmap to hit Bodily’s ambitious growth goals
  • Build and use data-driven models to develop cross-channel acquisition strategies, new channel testing, and existing channel optimization to scale the business while maintaining CAC efficiency
  • Execute, manage, and optimize campaigns across direct response and traditional marketing channels, including paid search, paid social, SEM, affiliate, direct mail, influencer, and display.
  • Identify segmentation and retention opportunities to increase repeat purchase rate and LTV.
  • Measure, analyze, visualize, and report on all media performance daily, weekly, and monthly to gain insights, make immediate adjustments, and identify growth opportunities for future campaigns. Build dashboards for marketing team and cross-functional reporting.
  • Design and conduct A/B or multivariate testing to optimize acquisition channel performance.
  • Assist with other marketing and cross-functional initiatives as needed.

THE IDEAL CANDIDATE POSSESSES

  • 4+ years of experience in growth marketing at a high-growth, DTC start-up
  • Analytical thinker; you problem-solve with a data-driven approach
  • Comprehensive knowledge of data tools (Google Analytics, etc.)
  • Must have experience building performance dashboards and forecasting models
  • In-depth, hands-on experience managing at least 2 of the following channels: paid social/display, influencer/affiliate marketing, paid search, and offline media
  • Bias to action, quick mover, ability to analyze opportunities and activate immediately
  • Proven experience in testing new channels and exploring new strategies and tactics to scale existing channels
  • Must be a self-starter who is nimble, and able to prioritize and work in a fast-paced environment
  • Passionate about the Bodily mission