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Posted February 28, 2022
Power Digital Marketing

Tik Tok Ads Strategist

Power Digital Marketing
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its

ability to combine the best of art and science. As a full-service firm, the company offers best-in-

class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public

Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon

Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands

scale revenue and increase profits by using data and analytics to guide strategy, ultimately

driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can

analyze any business’s growth opportunities with a corresponding roadmap of how to execute

and track progress across every marketing channel. Leveraging their team of the nation’s

leading consumer strategists, creatives and data scientists, Power Digital provides scalable and

tangible marketing solutions for each stage of the funnel and for every milestone of the

consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

The TikTok Paid Ads Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising TikTok accounts. This person is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the TikTok Paid Ads Strategist plays an integral role in the development of the paid advertising offering and retention of its business.

Responsibilities:

  • Own strategy and execution for TikTok for each of your clients in an effort to hit or surpass client goals
  • Manage paid social campaigns effectively; including building campaigns, optimizing and making daily adjustments as necessary independently without supervision
  • Leveraging cross channel data to identify historical trends and forecast future projections
  • Ongoing creative refreshes + messaging development (Note: Creative asset development dependent upon inclusion of Creative services)
  • Ongoing testing of campaigns, ad sets and ads
  • Clearly communicate campaign performance and next steps to clients on a weekly/monthly cadence.
  • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
  • Work closely with TikTok reps to improve overall TikTok product offering for the department
  • Improve upon TikTok processes and innovation of new strategies and techniques
  • Confidence in TikTok strategy on both data and creative fronts; driving strategy forward through data-driven recommendations and creative ideation
  • Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses, and communicating forward thinking solutions and action plans
  • Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
  • Understanding of basic marketing funnel and where each channel plays role
  • Basic understanding of additional paid social channels is a plus but not required

Requirements:

  • 1-3 years of experience in paid digital advertising (paid social advertising background preferred)
  • Proficiency in TikTok Ads Manager
  • Strong attention to detail and time management skills
  • Self-starter who thrives in a fast-paced environment
  • Proactive, organized, and able to work autonomously
  • Understanding of the online advertising industry and social media
  • Client Communication & Public Speaking skills
  • Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
  • Experience working on a variety of paid social platforms (Facebook, Pinterest, Snapchat, etc) a plus.

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Full-remote flexibility

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please submit an inquiry at https://powerdigitalmarketing.... before taking any further action in relation to the correspondence.