Senior Manager PR & Influencer Marketing - North America

Sunday Riley is looking for an experienced Senior Manager of PR & Influencer Marketing, North America based in New York City to join our PR and Influencer Marketing team.

The ideal candidate has experience managing a complex workload as well as people management experience, a passion for the brand, and well versed in influencer marketing across multiple platforms.

Sunday Riley is B-Corp certified, cruelty free, and focused on sustainability.

Responsibilities:

PR

• Proactively pitch new products and/or manage the pitching process to key media partners, both regional and national
• Monitor press coverage and maintain positive working relationships with media
• Travel as needed for regular in-person touchbases and relationship management
• Manage relationships with key social media influencers, press, tastemakers in the US.
• Manage and assist when necessary with both daily requests and large volume sendouts for media and influencers
• Lead all logistics and creative pitching on sendouts & gifting

EVENTING

• Ideate and manage a complex workload of events, both in-person and digital
• Manage vendors, guest lists, task lists for key stakeholders, in order to ensure that all events are executed to the highest level

INFLUENCER MARKETING

• Manage influencer relationships across all social media platforms - with a strong passion for TikTok and Instagram Reels, as well as Instagram Stories and Grid.
• Regularly communicate with existing network of brand advocates in order to foster strong relationships with the brand and a strong understanding of product knowledge
• Create and manage influencer, press and tastemaker database, including new talent
• Proactively stay up to date with digital and social trends, monitoring competitors and digital influencer activity across social content
• Foster and execute partnerships that will bolster brand growth
• Manage influencer activations from outreach to negotiation to agreement execution
• Monitor social media coverage and create reports that shows campaign results and conversion to sales and/or other KPIs
• Report monthly and weekly on press and influencer tracking
• Build brand and product awareness that ultimately results in lifting market sales

Work Location - Territory, Hub, and Work week and hours

This position will be focused on North American PR and Influencer Marketing. The job location is Houston, Texas - though we are open to the right candidate being located elsewhere. The typical work week is from Monday to Friday.

Position Type

Full time

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear.

Preferred Qualification and Experience

• At least 5 years of experience in Public Relations, Marketing, or Communications preferred
• Passion for social media - all platforms
• Passion for the brand and for skincare
• Excellent verbal and written communication skills
• Technology savvy
• Detail-oriented
• Ability to work in a fast-paced environment
• Highly motivated and team-oriented individual

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.

Social and Environmental Responsibilities

We produce the best products possible, and never sacrifice quality or effectiveness for financial gain. We are committed to promoting Human Rights, including equality, diversity in the workplace, and inclusivity of products. We provide the highest-level customer care, customer experience, and attention to customer safety. We strive to meet sustainability goals and initiatives, for a cleaner planet. Our company’s social and environmental goals are as strong as our employees’ awareness and performance towards those goals. We are mission-driven and expect our employees to be accountable and aligned with our company value.