Social Media & Content Specialist

Social Media & Content Specialist

ABOUT GIAPENTA

GIAPENTA is a venture capital funded startup on a mission to deliver intelligent intimates to the modern woman. We majorly disrupted the lingerie industry with the introduction of the world’s first temperature regulating bra (think no more boob sweat!) We are a direct to consumer intimates brand specializing in high-quality performance textiles and community tested and derived designs for the perfect fit. Empowerment, body positivity and inclusivity is the core of who we are. Our culture is innovative, collaborative, fast-paced, and data-driven.

ABOUT THE POSITION

GIAPENTA is seeking an experienced content creator to join our digital marketing team. As a Social Media & Content Specialist, you will work across social media channels to grow and nurture the GIAPENTA community. In this role, you’ll execute on content creation, marketing & community engagement to grow our presence across all channels. Your role is to build meaningful interactions for our customers, influencers, and the overall GIAPENTA community.

The ideal candidate will create and execute digital marketing campaigns based on our global marketing strategy and nimbly adapt these campaigns to capitalize on, or course-correct real-time trends. The position requires flexibility and knowledge in working on all major and emerging social media platforms and collaborating on paid social advertising strategies to best align with overall brand awareness. This individual will work with both external agencies and internal partners with a focus to drive brand awareness, community engagement, and website visits with qualified site traffic that converts.

RESPONSIBILITIES AND DUTIES

• Create engaging channel-specific content including visual assets and compelling copy daily
• Support the development and execution of our social media calendar
• Collaborate with marketing teammates on campaigns to integrate organic social channels effectively with other online media (email marketing, sms, etc)
• Ensure all social campaigns and copywriting are aligned with larger GIAPENTA strategy initiatives
• Ability to pick up on evolving social media practices and new trends
• Develop ongoing reporting of social media campaign performance and KPI’s across channels
• Provide insights into and recommended action items based on campaign performance inclusive of content creation, copywriting and campaign activation
• Proficiency in Facebook Business Manager a plus
• Fluency in tactics to convert Instagram followers to site visitors and email/SMS subscribers
• Facilitate incoming influencer & brand partnerships and work with outside agencies to proactively identify brand aligned collaborations
• Manage direct customer and community engagement across influencer/social email and social inquiries

EDUCATION AND EXPERIENCE

• Two or more years in content creation, social media management & strategy, preferably a Bachelor’s degree in marketing or a related area
• A proven track record of rapidly growing a brand’s social media presence through tactics such as stories/posts, community engagement, influencer marketing, and boosted posts while maintaining content engagement KPIs
• Passionate content creator and community builder with the ability to think analytically
• Strong photoshop and graphic design skills
• Proficiency in major social media platforms, including Facebook, Instagram, TikTok and LinkedIn
• Strong creative and critical thinking skills
• Excellent verbal and written communication skills
• Excellent project management skills and coordination abilities
• Self-starter with great initiative to find and solve problems before they arise, and bring innovation to the department
• Willingness to work a flexible schedule