Influencer Marketing/PR Manager

We’re a young company that have achieved great things so far by creating a best-in-class hair styling brand that is loved by professionals and consumers alike. We remain fiercely ambitious, with big growth plans, strong innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

We are expanding our Northern American team – come be a part of our future organization!

ROLE OVERVIEW

We are looking for an Influencer Marketing/PR Manager, you will have a high impact on the growth of ghd (good hair day) in North America - spearheading initiatives that engage our community. We are seeking a motivated and proactive manager to lead and build innovative influencer marketing campaigns that drive best-in-class consumer experience and engagement. We are looking for a creative individual with a genuine passion for all things hair, our brand purpose and positioning as a premium beauty brand.

JOB ROLE AND RESPONSIBILITIES

Influencer Strategy and Ambassador Program Management

· In partnership with Marketing Director, shape strategy for influencer program across celebrity, macro, mid-tier + nano, to strengthen awareness + affinity for the brand

· Manage macro influencer partnerships directly - serving as the brand connection point to build strong + deep relationships with our ambassadors on a personal level - leading outreach, negotiation, contract development / execution + kick-off

· Recommend strategic collaboration opportunities on an on-going and consistent basis

PR Strategy and Execution

In partnership with Marketing Director, build strategic PR plans to support:

· Key launches

· Always on driven campaigns to sustain momentum throughout the year

· Brand building moments - stories that reinforce key brand points of differences + leadership in clean hair care

· Experiences + partnerships - bringing the brand to life online + offline, plus amplify the ghd difference to new audiences

Team Responsibilities

· Continually find ways to improve upon existing processes and continuously work to better streamline, formalize workflows within Marketing

· Manage Social Media Coordinator

· Manage external PR agency and Production agencies

Channel Ownership, Tracking + Reporting

· Monthly impressions + # of stories across categories (i.e. evergreen, brand + founder profiles, launch exclusives, etc.)

· Partnership objectives, KPIs + hindsighting to optimize future collaborations

· Influencer / Ambassador Program across all tiers

SKILLS & QUALIFICATIONS

· 5+ years of previous work experience in Influencer + PR, with a proven ability to cultivate strong relationships with editors + brand ambassadors

· Passionate about brand marketing + storytelling through PR / influencer channels

· Experience working with or managing an agency

· Strong experience in pitching editors + agents as well as with talent contract negotiations

· Exceptional collaboration, communication, and interpersonal skills

· Detail oriented with ability to take initiative, prioritize, multitask, and work independently

· Excellent written, verbal, presentation, and project management skills

· Positive attitude, empathy, and high energy

WHY JOIN US?

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here are the benefits we offer our team:

Medical, Dental and Vision Insurance Premium is covered 100% by ghd North America for employees and 100% for dependents

· Life, LTD (Long term disability) and AD&D (Accidental Death & Dismemberment) is covered 100% by GHD North America

· Personal days on your birthday and work anniversary

· Office closed Christmas-New Year

· Summer Fridays

· Wellness/Fitness Reimbursement

· Cell phone Reimbursement

· Gratis and 50% off ghd product discount and 30% off all Wella and OPI products

· Quarterly employee activities to foster a company values

· Team participation in charity initiatives to benefit Breast Cancer Awareness, Research and Recovery

ghd North America is powered by a hybrid (remote/ in-person) workforce that spans the US. We are committed to creating a work environment that best accommodates the unique needs of our team and enables you to bring your best, most productive self to work. Many of our day-to-day activities are conducted virtually while on-boarding, team meetings, 1:1 coaching and quarterly events will be conducted on-site at our campus in Calabasas, CA.