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Posted March 04, 2022
Patco Brands

Senior Brand Manager

Patco Brands
Austin, TX, USA ⚠ [Archived] No Longer Accepting Applicants

MPL is one of the fastest growing beverage companies in the United States. Independently owned, MPL has established itself by using a proprietary process with 100% Blue Weber Agave to innovate within the fast and growing ready-to-drink spirits category.

MPL is a maker of margaritas, tequila, hard seltzers, and Irish cream liqueur among other spirits under our own brands and for private labels. Our own brands, with nationwide distribution, include:

  • Rancho La Gloria Ready to Drink Margaritas
  • TX Ranch Water Co Hard Seltzer
  • Pipers Irish Country Cream
  • Magave Tequila

MPL products are sold in every major retailer including Costco, H.E.B., Kroger’s, Target, Walmart, and Whole Foods, just to name a few.

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We are looking for a Senior Brand Manager to lead strategic and tactical brand plan development and implementation on Rancho La Gloria for the Patco Brands Portfolio.

As the Senior Brand Manager, you will be responsible for leading and managing a variety of business-critical projects that drive growth against the Patco Brand portfolio. The ideal candidate is a dynamic and experienced individual who has a strong marketing (consumer and customer) background with the ability to create, develop and execute strategic marketing efforts in support of the brand and designated marketplace. This position will play a key role in inspiring creativity, while ensuring brand strategy and guidelines are consistent throughout key execution priorities. The Senior Brand Manager must have a good understanding of its consumer target, customer, and distributor partners in order to develop strong tactical commercial and digital initiatives.

Responsibilities

● Leverage available data and insights to identify opportunity “gaps” in the marketplace for growth

● Keep a pulse on market trends, consumer behaviors, and competitive activities to recognize challenges and opportunities

● Ensure that brand guidelines are developed, followed and/or maintained across all executional efforts

  • Lead the development of brand strategy and customer programs
  • Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities
  • Translate brand strategy into actionable plans, positioning and go-to-market strategies

● Generate plans-of-action that grow market share, brand awareness and growth

● Work collaboratively with the Marketing team to deliver highly creative, out-of-box campaigns

● Measure and report on the performance of all marketing activities (ROI, KPIs, etc.)

● Oversee the timely execution of all Rancho La Gloria marketing activities

● Agency management including, but not limited to, branding projects, PR, Social, Media buying, Influencer marketing and trade programming.

● Ongoing budget management and tracking, as well as invoice processing

● Lead the development of annual planning and activation playbooks

● Partner with National and Regional sales leadership to provide effective tools and support that enables local market success and relevancy.

About You

· Bachelor’s degree

● Minimum of 5 years experience as a Brand and/or Marketing Manager

● Experience devising unique campaigns to engage, educate, and excite consumers

● Strong understanding of the marketing mix, with ability to recommend effective strategies and objectives to management

● Good taste, a sense of aesthetics, and a love for great copy and witty communications

● Data-driven and comfortable with metrics and spreadsheets

● Superior communication, leadership, and teamworking skills

● Beverages and alcohol products experience a plus