Associate Director, Influencer Strategy

Overview

About Us:

We combine creative content ideas with smart paid media strategy to drive business results.

We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We match great creative ideas with effective distribution and leading expertise in paid social media.

We represent the social media marketing capability within Ogilvy. We offer an end-to-end integrated offering pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.

About You

As our new Associate Director, Influencer Strategy you will support end-to-end influencer strategy and execution for a robust food and beverage account helping us achieve maximum impact of the overarching brand story.

You are able to pitch bold social strategies, ideas, and frameworks to the most senior clients , draft compelling content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies.

You'll be dedicated on one of the world's best brands and will bring social expertise and perspective to an integrated environment. You'll create Social Media Influencer Marketing programs and will use your expertise to craft authentic engagements. You must have a strategic mindset and deep knowledge in the social media space. We are seeking someone with superior relationship building skills and someone who is a team player. The position will be responsible for the execution of day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors.

Responsibilities

Responsibilities

• Develop and execute influencer program and distribution strategies
• Partner with agency leads across the network and an array of brands to prepare cohesive thinking across campaigns and activations
• Create and conduct influencer briefs for creatives and influencers
• Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
• Analyze and access campaign to provide valuable insights and opportunities
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
• Efficiently and effectively plans and manage influencers at large-scale events
  

Qualifications

Qualifications

• Minimum of 6+ years of experience in social media influencer strategy and execution; experience in driving talent partnerships
• Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
• Proven ability to identify relevant influencers and conduct effective outreach
• Strong project management skills with attention to detail
• Experience with paid social media in support of influencer campaigns
• Proven ability to shepherd the development of legal contracts with influencers
• Experience working with influencer and content management tools
• Understands influencer search tools and platforms to assess the effectiveness of an influencer
• Experience in food and beverage