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Posted March 04, 2022
YOOX NET-A-PORTER GROUP

Affiliate & Influencer Senior Executive

YOOX NET-A-PORTER GROUP
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

AM AFFILIATE & INFLUENCER SENIOR EXECUTIVE

NET-A-PORTER is searching for a seasoned candidate to come and join the award-winning Affiliate & Influencer Marketing Team as AM AFFILIATE & INFLUENCER SENIOR EXECUTIVE. We’re looking for a new team member to support and drive the affiliate channel’s success even further in 2022. Working hand in hand with our central global team, and leading our regional Rakuten Affiliate Network, our the successful candidate will report into the Affiliate & Influencer Marketing Manager in London, you’ll be based in New York, work alongside the regional AM team that we work closely with. You will need to demonstrate excellent commercial skills combined with proven digital experience. Working closely with the Head of Affiliates you will be instrumental in the implementation and delivery of the localised AM affiliate & influencer strategy to drive acquisition and retention of the NET-A-PORTER AM customer.

Affiliate Responsibilities:

  • Support the Head of Affiliate & Influencer Marketing in curating the Affiliate marketing strategy for AM, overseeing all relationships and programs across an array of retained partners.
  • Manage the AM affiliate budget.
  • Localise the global affiliate strategy, to drive region relevance & commercial KPI’s.
  • Lead the day-to-day relationship with our Affiliate agency (Rakuten Marketing) – including weekly meetings, regular reporting, clear communication of upcoming campaigns, promotions, priority/focus initiatives and other ad-hoc tasks to ensure agency is a true business partner & extension of the team
  • Manage AM affiliate partner relationships with the goal of establishing long-lasting relationships & building a strong and effective network of directly managed partnerships
  • Delegating to the Global Affiliate Assistant to brief, support and monitor activity on Affiliate Networks across the AM market, including campaign planning, creative delivery process, promotional campaigns & all analysis / backend processes necessary to maintain & optimize all the activities
  • Take an analytical approach, effectively measure performance across partners – establishing goals and targets in driving business success. Keeping a close eye on publishers performance; reviewing, analysing & optimizing as you go, reporting back on achievements and challenges; propose new KPIs, metrics and approaches to strategic partnerships depending on business priorities.
  • Lead negotiations for commercial agreements with AM affiliate partners
  • Work closely to align all programs with Buying, Creative/Production, Media, PR, and Performance Marketing teams in the NY & HK and London offices
  • Propose innovative ideas and initiatives that drive customer growth, sales and scale brand awareness; ensure a cohesive and comprehensive brand strategy and 360 approach
  • Proactively build on the favourable reputation of NET-A-PORTER to ensure a strong, transparent and collaborative relationship with all affiliate partners
  • Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams
  • Develop designer, category and branded programs with partners to ensure amplification of various business and commercial priorities
  • Act as a brand guardian and ensure all activations that pass through this channel, adhere to the NET-A-PORTER brand guidelines

Regional Influencer Responsibilities:

  • Partner with the AM Marketing team and the Global Influencer team on building out the annual Digital Influencer/Content creator marketing strategy for the region.
  • Develop close professional one-on-one relationships with top content creators and develop arsenal of up-and-coming partners across AM
  • Understand NET-A-PORTER brand DNA and demonstrate ability to choose partnerships that will resonate with current and prospective customers/audiences
  • Work seamlessly across internal PR, Marketing, Editorial and Buying teams
  • Plan networking events that position NET-A-PORTER as a true business partner and fashionable resource for growing conversion & regional influencer network
  • Identify new ways of approaching and valuing digital content programs with a focus on influencers who have maintain a sizeable and growing audience across social media and video-streaming services
  • Act as a NET-A-PORTER brand ambassador

Essential Skills & Requirements:

  • 4+ years of marketing experience ideally gained in a luxury and/or online retail environment or Affiliate agency (Affiliate channel experience preferred).
  • Significant commercial experience gained in a fast-paced luxury/online retail Environment, with proven experience of driving sales with a revenue and ROAS focus
  • Strong analytical skills.
  • Enjoys working in a fast paced, high energy environment.
  • Experience in confidently managing agencies day-to-day
  • A self-starter mind-set, with the ability to work under minimal supervision and guidance.
  • Can demonstrate the ability to stay positive under pressure and stay focused on goals
  • Tenacious attitude with solid judgment, problem solving and decision-making skills
  • Demonstrating innovative ideas which support business growth.
  • Proactive with driving own development.
  • Well-rounded negotiation skills
  • Creative and strategic thinker
  • Pro-active and willing to share ideas with the wider team
  • Extremely well organized, methodical, and efficient, with a good dose of common sense, humour and initiative
  • The ability to build strong relationships with key business areas as well as external partners
  • Driving interest and passion for NET-A-PORTER ensuring a competitive edge to all affiliate & influencer marketing activity.

YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.