Manager of Customer Engagement - College

The company is amid an enterprise-wide transformation to rebuild its authority in the home, while increasing loyalty and customer life cycle through deeper and more meaningful connections; a digital-first, omni-always shopping experience and a modernized shopping experience.

The Manager of Customer Engagement - College is responsible for driving and building effective programs to position Bed Bath & Beyond as a critical resource, and to capture sales from college students and their parents. The ideal candidate will be an experienced strategic marketer with an integrated marketing skillset that allows them to operate effectively across all aspects of a marketing plan. The right candidate loves to uncover customer insights, build compelling brand stories and create digital-first, social-led content that brings our brand to life across all customer touchpoints. They can think both creatively and analytically and understand the value of relationship-building to drive results. Must possess a keen marketing/consumer curiosity and the strong leadership skills to pursue each project with enthusiasm and passion.

WHAT YOU'LL BE DOING: Seeking a Marketing Manager who will develop, execute and measure integrated marketing campaigns and media strategies that put our college customer first.

• Creates and aligns the business to a customer-inspired, data-driven marketing strategy and plan that drives consideration and purchase from Bed Bath & Beyond.
• Clearly communicates and inspires the marketing organization and wider enterprise with transformational plans for the college marketing program.
• Develops and executes communication strategies that support brand priorities, products, campaigns, events and corporate initiatives.
• Provides thought leadership to identify new, innovative and digital-first ways to connect brands to all relevant customer segments.
• Researches, develops and implements new and effective marketing strategies for integrated product and brand awareness campaigns, and always on brand building initiatives.
• Partners with Integrated Marketing, channel owners and operational teams, to ensure flawless execution and maximum effectiveness of campaigns.
• Oversees and develops agency relationships with internal/external partners including PR, media, creative, influencer and social.
• Manages brief, feedback, and creative development process in partnership with creative teams, external agencies and internal partners on key brand initiatives.
• Works with consumer insights, media teams and agency partners to clearly define, measure and document campaign objectives and performance including increasing awareness, driving customer engagement, and supporting the overall customer growth strategy.
• Helps drive and execute a digital-first content strategy and calendar for the brand to ensure focus on big business bets and relevancy during seasonal and cultural moments.
• Drives development and execution of tests, aimed at understanding the impact of targeting, media and creative.
• Ensures brand consistency across all touchpoints. QA all assets for marketing priorities & accuracy; ensure brand consistency across channels; last line of defense in proofing stage.
• Works with project managers in optimizing processes and timelines to ensure on-time delivery for successful creative execution and delivery.
• Manages the college marketing budget and owns full process of monthly reconciliation and partnership with finance team P&L.
• Other projects and initiatives as needed.
• Mentors and coaches one direct report.
  

What’s Required To Apply

The successful candidate will bring the following proficiencies and capabilities:

• Minimum 5+ years’ experience in direct marketing / integrated marketing or communications with proven results.
• Prefer experience in retail and/or brands aimed at younger demographics.
• Demonstrated ability to work in ambiguous situations and across organizational boundaries, building cross-functional relationships and advocating for desired outcomes.
• Experience with managing internal/external creative/media agencies.
• Strong understanding of social media, influencer marketing, and partnerships.
• Thorough understanding of digital strategy, social platforms, and content creation.
• Ability to translate key customer insights into compelling stories that drive response.
• Strong creativity and drive for testing new ideas
• Bachelor's Degree in business, marketing, communications, public relations or a related field working with or across multiple marketing channels, ideally in managing integrated marketing campaigns.
  

If you need reasonable accommodations to complete the on-line application, please contact the Human Resource Department:

Phone: 1-844-MYHRSC1

Email: [email protected]

This email address is only to request reasonable accommodation for the application process due to a medical condition. If you do not need a reasonable accommodation for such reason, please use the apply button below to complete an application and upload your resume.

An Equal Opportunity Employer

It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.