Social Media Marketing Specialist
About The X Company
The X Company is the real estate development and operations team behind X — the first and largest branded network of member clubs and apartment buildings in the country. X Co. is currently active in six markets, with 5,000 beds in the current portfolio and over $1B in planned construction activity. X Co. is unique in that it is fully integrated — able to acquire, design, build, and operate its real estate assets, as well as manage its growing member network and brand.
X offers its members professional-quality workspace to rival any co-working space and support the growing work from home segment; a state-of-the-art gym and fitness studio designed around class-based fitness activation, and attainable apartments including private residences and coliving suites.
In short, X Co. exists to improve the way we interact.
The Social Media Specialist will lead the management of the X Company’s social content platforms including Instagram, Tiktok, LinkedIn, and Youtube. The person in this role will be tasked with significantly growing these channels amongst key audience segments and facilitating engagement and acquisition objectives.
Key Responsibilities
-Assist the X Studios and X Media teams in all content creation initiatives.
-Develop a social content calendar and content pipeline that meets frequency goals and aesthetic guidelines.
-Create consistent brand voice and messaging through engaging copy across social platforms and customer communication channels.
-Attend live events at X to produce content for social platforms.
-Engage with users and other social pages to broaden profile reach and respond to social media messages, inquiries, and comments.
-Approach social objectives with an analytical mindset, and regularly report on KPIs and metrics.
-Assist in the development and management of the X influencer marketing program.
-Create compelling thought leadership and marketing material, provide constructive feedback to improve content across teams and stakeholder groups.
Qualifications and Experiences
-Creativity and vision for long-term social strategy and planning
-Strong organizational skills, a self-starter with strong project management skills.
-Experience managing an Instagram Business Profile.
-Social design skills, working with programs such as Canva. Expertise in graphic design is a plus.
-Excellent grammar and copywriting skills.
-Expertise in photography and photo editing is a plus.
-Strongly recommended to submit along with your resume a portfolio of your work
-As mandated by X Company policy, employees are required to obtain the COVID-19 vaccination as a mandatory condition of employment unless an exemption is granted by the company due to a sincerely held religious belief, disability or other medical condition
