Social Media and Influencer Marketing Manager
Job Summary
The Social Media and Influencer Marketing Manager is responsible for managing the execution of campaigns to support the growth and awareness of an exciting new lifestyle and athleisurewear brand from the creative minds of Johnny Was. This position will develop and execute influencer initiatives, manage timelines and budgets, organize briefs, and help ensure overall campaign success.
Examples of Essential Duties and Responsibilities
Lead the direction and execution of US social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
Work alongside the Director of Digital Marketing and Senior Director of Marketing/PR to support the development of new relationships
Craft innovative/advantageous partnerships with social media influencers/content creators who can drive orders, spread positive word of mouth, and increase overall brand reach
Draft campaign project briefs, creative briefs, and influencer contracts
Support management of influencers to ensure all products are shipped, deliverables are met, content is delivered, ensure campaign and messaging are executed correctly and on time, and optimize strategy when necessary
Strategize with the Director of Digital Marketing and the marketing team to ensure partnerships are driving results
Recommend new influencers that meet brand goals
Conduct market research to stay up to date with best practices and emerging trends
Partner with Marketing to develop and implement a strategic calendar that showcases key products, launches, partnerships, events and corporate initiatives
Stay up to date with industry emerging trends, influencers, creators, partners across these platforms to make compelling and engaging influencer content across channels
Lead community management to engage, grow, and support our customer community
Manage, optimize and maintain a strong influencer database portal, as well as oversee influencer teams to meet monthly KPIs and quarter KPIs for global projects
Closely monitor channel KPI results against targets to manage budget and resources effectively
Proactively optimize content and campaigns based on data results • Work with agency partners, global and regional cross-functional teams to define and establish new influencer methodologies
Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
Other duties as assigned.
The Ideal Candidate should
Have 3-4 years of influencer marketing experience.
Passion for influencer marketing, pop culture and industry trends
Highly analytical mindset
Excellent PowerPoint skills and proficiency in Microsoft Office
Strategic self-starter and ability to prioritize many ongoing projects
Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
Flexibility and ability to work in a creative and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done.
