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Posted March 06, 2022
Stumptown Coffee Roasters

Social Media + PR Manager

Stumptown Coffee Roasters
Portland, OR, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

The Social Media + PR Manager is a dynamic role that combines social media management, PR, and event support. The primary value this role brings is to scale Stumptown’s reach and growth by ideating, coordinating, and executing strategic community engagements across channels, including earned and owned media, influencer marketing, creative campaign activations, and local and national events. Stumptown has a dedicated and passionate fan base, and this role is integral in continuing to nurture and develop our valued relationships with our customers.

Apply if...

  • You’re an experienced social media manager that knows how to design and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. You bring hands-on expertise across media channels (having run social accounts for a medium to large brand). You understand the unique nuances of content strategy for Facebook, Instagram, Twitter, and TikTok, and you have a strong POV on how Reddit, YouTube, Pinterest, and LinkedIn fit into the mix, too.
  • You can engage both the public and press with poise. You can develop news-worthy activations, write a press release with clarity and creativity, have leverageable industry connections, and know how to position all the above for cross-channel impact.
  • You’re comfortable coordinating events down the street and across the country. From local poetry readings to NYFW, you know how to leverage events both big and small for engagement and exposure (bonus: you didn’t have to Google “NYFW”).
  • You have a strategic perspective on how brands can win in 2022 (and beyond). In a crowded sea of incumbents and newcomers, how might Stumptown engage its audience (and like-minded psychographics) in ways that are authentic, yet creative and buzzworthy? Where are our biggest opportunities? Where are our blind spots? If you’re brimming with ideas. Let’s talk.

Objectives of this Role

  • Define, design, and drive Stumptown’s social media position, strategy, and execution.
  • Grow our presence, engagement, relevance, and responsiveness across social media channels.
  • Develop an influencer marketing program to maximize reach and impact, while ensuring marketing partners are in alignment with our brand values and ethos.
  • Develop key relationships with press, increasing relevant press and earned media mentions significantly in 2022 and beyond.
  • Identify and maximize impact of physical activations, from small, cafe-specific pop ups to large-scale, annual events.

Daily and Monthly Responsibilities

  • Ideate, organize, and coordinate monthly media calendars.
  • Execute day to day content posting across Stumptown’s social media channels.
  • Engage customers in both reactive and proactive conversation (including customer service inquiries) across channels.
  • Report on key metrics and efficacy of media efforts, making recommendations on areas and initiatives to start, stop, and improve.
  • Plan and support cafe events, activations, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, and developing schedules and assignments.

Skills and Qualifications

  • Bachelor’s degree in marketing, PR, or communications (or 3-4 years equivalent marketing experience in lieu of degree).
  • 3+ years experience as a social media manager at a mid to large sized brand.
  • Experience managing PR and press at a mid to large sized brand.
  • Excellent copywriting skills for social captions and customer engagement.
  • Excellent presentation skills and attention to detail.
  • Ability to design, crop, and edit assets for social media publication.
  • Familiarity with project management systems (e.g., Monday, Asana) and social media planning platforms (e.g., Later, Hootsuite, Buffer)
  • Proven ability to work collaboratively across an organization.
  • Experience working with an elevated food, fashion, or craft brand a plus.

Physical Demands

  • Ability to sit continuously at a computer.
  • Carry weight / lift up to 5 pounds frequently and up to 25 pounds occasionally.

Work environment

  • Work typically takes place in an office environment and occasionally at marketing or industry events.
  • Some travel may be required (20-30%).
  • Occasional nights/weekends may be required.

At Stumptown, we welcome diversity and celebrate that our communities include individuals from all backgrounds, identities, and walks of life. We strive every day to foster an environment of inclusion, diversity, equity, and accessibility that supports our employees, customers and communities. We know that embracing diversity makes us stronger, enriches our culture, and allows us to grow together. We encourage candidates with diverse backgrounds, identities, skills, and abilities to apply. If you require reasonable accommodation in completing the application, interview or assessment process, please direct your inquiries to a member of the People team at [email protected] or by calling (855) 711-3385. We are proud to be a B Corp and equal opportunity employer.