Global Employer Brand Manager

HoneyBook is the leading business and financial management platform for independent small businesses. By combining tools like billing, contracts and client communication, HoneyBook helps business owners get organized so they can provide top-tier service at every step. HoneyBook is trusted by independent businesses across the U.S. and Canada who have booked more than $5B in business on our platform. Every day at HoneyBook we are on a mission to empower the independent economy to rise together, doing what they love.

Our award-winning culture is built on core values that drive everything we do, including putting people first. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As our Global Employer Brand Manager, you will own our internal brand strategy, establish EVP data, and partner closely with People Operations, Talent, and Marketing. You will help refine and find creative ways to engage our current and future talent, deliver new assets and initiatives to showcase our amazing culture, the work we are doing, and how our values contribute to our success, and our members’ success.

You will play a key role in iterating upon our employee value proposition and talent marketing strategy from the ground up, and will be critical to our future success.

Here are a few of the things you will do:

• Lead our employee value proposition and employer branding strategy, including external benchmarking and career site development, working closely with key stakeholders to execute a vision that aligns with our corporate positioning and talent strategies
• Build a narrative that communicates HoneyBook’s culture, values, and customer impact to our employees, prospective employees, and the industry
• Collaborate with team members across all areas of the business to identify stories, campaigns, projects, and topics that can amplify the culture, values and overall employee experience
• Create and own the internal communications strategy, channels, and calendar in partnership with the key stakeholders and executive management, working closely with the team to execute the vision
• Be the voice for our internal communications, ensuring it's people-first and a reflection of HoneyBook; you’ll align with marketing brand guidelines and recommendations to drive a consistent global approach
• Design easy and consistent ways for employees to access information and resources
• Develop custom strategies and attraction campaigns to build and attract a diverse talent pipeline
• Oversee planning and budgeting activities related to HoneyBook’s global employment brand
• Monitor employer review sites (Blind, Glassdoor, Indeed) including ways to increase reviews, prioritize actions and respond as appropriate
• Track analytics behind social media campaigns and other employer branding initiatives to assess ROI
  

You Are

• A story builder and teller, experienced with multiple media; designing high-impact, memorable presentations and creative collateral in a variety of formats.
• Agile and self-sufficient. You are flexible, enjoy challenges and get behind new ideas quickly; you get stuff done and are able to work with little direct supervision, but you know when to collaborate and engage others appropriately
• Have passion for brand marketing, events, and content creation as well as curiosity about how to motivate candidates
• Adept in working cross-functionally to incorporate and act on feedback from stakeholders and senior leaders; you are comfortable working autonomously and defining objectives, strategies, and tasks
• A subject matter expert with strong written and verbal communication skills; deep understanding of how voice and tone are essential to communications and brand perception
  

Here Is What Is Needed

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team!

• • 8+ years working in Employer Brand, Communications, or Marketing
  • Demonstrated success leading Employer Brand programs, publishing content, raising executive profiles, and measuring results
  • Experience in creative campaigns/events such as videos, webinars, influencer marketing, social media
    

The Good Stuff

• Mission driven. You'll be joining more than just another startup—our members are at the heart of everything we do; in fact, we invite them to co-work in our office and collaborate with us on the product itself.
• Impact . We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!
• Compensation : We offer a competitive salary + meaningful equity based on merit.
• Benefits + Perks : From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost.
• Provisions : We give you the tools you need to get your job done and we provide a fully stocked kitchen and bar, happy hours, catered meals, and awesome company events.
  

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Our company, like the members we serve, thrives on creativity and risk-taking; in seven years, we’ve become the biggest and the most widely recognized player in the creative entrepreneur space. To date, HoneyBook has raised $498M and is backed by investors such as Norwest Venture Partners, AngelList founder Naval Ravikant, Medium CEO Ev Williams, Bebo’s Michael Birch, and VCs such as Aleph, and Hillsven.

Follow us on Medium and Instagram and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor

HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.