Growth Marketing Lead

The Growth Marketing Lead will be responsible for Roundhill’s digital marketing strategy across multiple media channels. In this role, you will develop, implement, measure, and optimize our approach over time with the related goals of driving assets into our funds and expanding the overall footprint of the Roundhill brand. The digital marketing strategy will integrate closely with our existing organic content strategy.

Responsibilities

• Develop, implement, measure, and optimize our digital marketing strategy across multiple paid media channels
• Drive growth across existing social channels to amplify the footprint of our organic content strategy
• Formulate and execute a paid launch strategy for new content channels alongside broader content team
• Provide suggestions for areas of opportunity organic content marketing
• Strategize on content in collaboration with the broader content team, utilizing both internal and external resources
• Review and analyze campaign performance on periodic basis; develop reporting tools and conduct analysis as needed
• Manage relevant vendor relationships

Qualifications, Skills, and Traits

Must-Have:

• 5+ years of experience working in digital marketing
• Experience with multiple paid media channels and a framework for analyzing new channels
• Experience working alongside organic content marketing teams to amplify organic channels
• Experience operating influencer marketing or affiliate marketing campaigns
• Experience analyzing and reporting on KPIs for digital marketing channels
• Experience onboarding and managing vendors
• Passion for financial markets

Nice-to-Have:

• Experience leading organic marketing campaigns
• Experience with MailChimp or an alternative email marketing software
• Experience working within a regulated compliance framework
• Writing skills
• SEO expertise
• Public relations and media outreach