Music Marketing Manager

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

• Ideate, structure, and execute digital marketing campaigns for music releases, leveraging influencer marketing, social media amplification, and digital media
• Co-develop launch plans for key music marketing initiatives and coordinate execution with cross-functional partners, including Artist Development, Editorial, PR, and Business Intelligence
• Proactively recommend creative campaign ideas and optimization methodologies
• Responsible for creating and managing the reporting analytics to optimize marketing campaign ROI
• Develop full scope digital marketing plans to drive fan engagement across all online platforms
• Manage launch plans for key music marketing initiatives and coordinate execution with cross-functional teams, including Artist Partnerships, Editorial, PR, and Business Intelligence
• Work with content creators to conceptualize and produce short-form content for TikTok
• Recommend and implement new content ideas and optimization methodologies
• Spot digital trends and align them with business objectives to create new and innovative marketing opportunities
• Analyze social insights to drive audience strategy and elevate community engagement
• Develop and manage project budgets, and report on campaign performance and ROI - 5+ years of music industry experience with an emphasis on music promotion and artist marketing
• You have a deep understanding of the music industry and you are well versed in the digital music space
• You have a natural aptitude for translating data into insights and trends and the aptitude to influence new strategies based on these insights
• You are well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to detail
• You have excellent communication and relationship building skills and time management skills
• You are a great teammate and always have a positive and humble attitude- 5+ years of music industry experience with an emphasis on music promotion and artist marketing
• You have a deep understanding of the music industry and you are well versed in the digital music space
• You have a natural aptitude for translating data into insights and trends and the aptitude to influence new strategies based on these insights
• You are well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to detail
• You have excellent communication and relationship building skills and time management skills
• You are a great teammate and always have a positive and humble attitude