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Posted March 06, 2022
QVC

Senior Manager Paid Social & Influencer Marketing

QVC
West Chester, PA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description Details

The Opportunity

The Senior Manager Paid Social & Influencer Marketing, reporting to Director of Performance Marketing QVC, is accountable for developing and overseeing execution of all Paid Social and Influencer Marketing strategies across QVC US by leveraging QVC’s unique video commerce business model.

Who We Are

The Performance Marketing team plays a critical role in 1) converting new audiences to QVC customers 2) introducing new, innovative strategies to drive higher response/engagement from existing customers, and expanding QVC advertising footprint in Paid Social and Influencer platforms.

Your Impact

  • Leading and developing a world class Paid Social, Influencer in house teams and an external agency.
  • Setting strategy and delivering sales and new customers targets outlined in monthly plans.
  • Communicating performance with the business units as well as planning future goals and budgets.
  • Managing day to day budgets and spend for the QVC business as well as new customers goals and delivery.
  • Developing creative and audience targeting testing roadmap for Paid Social, Influencer channel enhancements.
  • Leading and developing in house talent.

What You Bring

  • A minimum of a Bachelor’s degree or relevant experience is required; advanced degree in a related field preferred.
  • A minimum of 6 years of digital marketing experience with at least 5 years of Paid Social or Influencer experience.
  • Experience leading and developing a team of direct reports at varying levels of professional development.
  • Track record of managing, launching and delivering ROI based marketing programs.
  • Extensive knowledge of Paid Social and Influencer marketing platforms and supporting technologies / vendors.
  • Prior P&O budget accountability with experience managing budgets of +$10MM.