Director of Retention & Lifecycle Marketing (Remote)

Director of Retention & Lifecycle Marketing (Remote)

Who you are

Looking for a highly-motivated Director of Retention & Lifecycle Marketing to join our team. This is a fast-paced role, which encompasses campaign strategy development, management and execution on CRM campaigns across all our targetable channels. The ideal candidate will be able to understand and empathize with our customers at each point in their hair color journey. Leveraging these insights along with identified user behavior your objective is to create and establish a 1:1 relationship between Madison Reed and our customers. Candidates should have a strong perspective on CRM best practices within the B2C space and be able to apply appropriately across channels.

If you’re seeking work with an insanely talented, close knit group of people to disrupt a huge industry, all while improving the lives of thousands of women, this may be the role for you!

What you’ll do

• Build and manage high-performing team to optimize and personalize the customer journey map
• Take full ownership of our CRM platform from a data and technical perspective
• Define and drive our customer adoption, engagement and re-engagement strategy across targetable channels, including email, SMS, paid-retargeting and push notifications
• Configure and optimize cross-channel customer segmentation and lifecycle campaigns
• Identify the key behaviors that correlate to increased usage and affinity towards Madison Reed and our portfolio of products
• Test, learn, and refine all customer journeys to influence client behavior and move towards higher LTV paths and loyalists
• Compose creative and strategy briefs that clearly communicate business objectives, best practices, and considerations for engaging content
• Work with digital product and engineering teams on improvements and fixes that optimize the customer experience
• Partner with the Merchandising team to develop targeted strategies and campaigns to support various products
• Stay on top of industry trends and best practices, competitive landscape and explore ways to apply these findings
• Monitor, report on and optimize all retention metrics to ensure delivery against forecasted targets

Skills we’re excited about

• Bachelor's Degree preferred not required
• 6-8+ yrs in a marketing position with demonstrated experience in CRM and lifecycle marketing
• 3-5 years of people leadership experience, with a passion for developing talent
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Analytically minded with ability to translate data into actionable insights
• Experience working with and in ESP and reporting dashboards
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment while maintaining a positive attitude
• Stays current with CRM marketing strategies (i.e. signing up for products just to get a glimpse at their onboarding emails)
• Excellent communication skills with ability to work effectively across departments and teams

Big on Benefits:

The Perks? Glad you asked...

• Comprehensive Medical, Dental, and Vision Benefits
• Generous Paid Time Off program
• Company Paid Short and Long Term Disability and Life Insurance
• 100% Company Paid Mental Health Benefits through Talkspace
• HSA Employer Contributions and FSA Options
• 401k Participation
• Parental Leave Program
• Learning and Education Programs
• Madison Reed Gratis + Discounts on Hair Color Bar Services and Products
• Company Sponsored Events + Surprise and Delights
• But wait, there’s more…

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

ALERT: We are aware of a scam whereby imposters are posing as employees from Madison Reed. Beware of anyone requesting financial or personal information.

At Madison Reed, we take pride in creating a best-in-class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card, driver’s license, or bank information, etc.) from you via text or email. If you are suspicious of a job posting or job-related email mentioning Madison Reed, let us know by contacting us at [email protected]

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance. Madison Reed has a zero tolerance for discrimination, racism, xenophobia or misogyny in any form in our workplace. We strive to create a workplace where everyone feels empowered to bring their full, authentic selves to work every day.

Pursuant to the San Francisco, Los Angeles, and New York City Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.