Director of Public Relations & Communications

About the Company

BestLife Holdings, Inc. (BestLife) is high performance health, evolved. With over 200M men and women over 30 in the US experiencing incredibly common but overlooked or under-treated health issues related to aging, we are laser-focused on building a category-defining platform that enables healthy aging at scale.

Cenegenics is the inaugural and core company in the BestLife portfolio, a pioneer in preventive health. Its foundational offering is a peak performance and longevity membership program designed for men and women seeking to live their best and healthiest lives. Cenegenics offers data-driven, physician-supervised diagnostics and care in-person and online, setting a higher standard of care for people nationwide using precision medicine for preventive care. In 2022, the company will be celebrating 25 years of service for 30,000+ people.

Over the next few years BestLife will be launching new, complementary products and services that scale our existing clinic-based membership model and knowledge base via telemedicine, machine learning and other cutting-edge capabilities. The company recently completed a major funding round with several top investors in healthy aging, functional medicine and consumer wellness, with participation from a number of well-known healthcare, digital media, professional sports athletes and will be launching in early 2022 with a new brand and the formal announcement of new portfolio businesses. We have big ambitions and a powerful tailwind to drive growth, and it is an exciting time to join the team that will be driving the next major advances in healthful aging.

About the Role

The Director of PR & Communications will lead all company communications, public relations and influencer marketing efforts while building lead generation in an evolving, fast-paced environment with multiple company and product launches, as well as influencer programs. The Director of PR & Communications is a guardian of the brand, ensuring integrity across all company initiatives, collaborating with company leadership to influence product launches and strategy, and ideates on all sorts of omni-channel growth. The Director of PR & Communications will be responsible for building a strategic vision for our positioning and all corporate communications, setting the agenda and ensuring strength of our plans to deliver both short- and long-term results.

What You Will Do

Leadership of the PR Function

• Responsible for all aspects of PR, developing and executing a content-based strategy elevating the brand awareness and brand equity
• Is a PR guru and proactively continues to develop contacts, skills, and knowledge, maximizing opportunities to gain access to national media (through conferences and events / connections etc.)
• Forges strong media relationships and is a natural storyteller (PR efforts are content-driven and highly responsive to the market)
• Works closely with the field sales team to implement marketing programming in the field and lead the inbound feedback loop
• Contributes to new product innovation, working cross-functionally with Digital Marketing and Sales to develop new product and service opportunities
• Includes a wide range of PR strategies into their communications plans, including thought leadership development, social media, advertising, sponsorships, collaborations and KOLs & Influencer relations
• Manages and works collaboratively with our PR agency(ies), holding WIP updates and analyzing of their performance against set KPIs
• Provides the PR agency with all current press kits and assets to ensure they have a constant stream of content and stories to pitch to media
• Ideates and support all in-person and virtual events

Development & Leadership of Key Influencer Programs

• Develops and maintains influencer and/or micro-influencer programs and relationships appropriately for companies
• Drives growth via build out and support of our in-house micro/influencer network

Guardian of the Brand & Brand Communications

• Drives cohesive and consistent messaging and content across all brand communications and programs supported by field and consumer insights
• Assists with creation of executive / employee or other investor communications
• Works with the marketing team to develop integrated PR, communications and marketing plans that include a strategic mix of paid, earned, and owned efforts
• Handles all day-to-day press activities, seasonal and one-off promotional campaigns and supports the marketing and sales teams to generate coverage of all company activities

Key Leader within the Marketing Team

• Assists in building a future Advisory Board of Physician and clinical thought leaders
• Drives accountability for managed marketing spend and project budgets
• Manages future direct reports, third-party vendors and contractors
• Updates job knowledge by participating in educational opportunities, reading professional publications, maintaining professional networks and participating in professional organizations

What you bring to the table

• An effective communicator and storyteller who can work with cross-functional teams, manage multiple complex projects simultaneously, and produce under tight deadlines
• Both tactically competent (capable of “rolling up your sleeves”) and strategically adept with technical writing capabilities and the ability to deliver clear, concise, and compelling benefits for the right audience
• Bachelor’s Degree in Communications, Journalism, Marketing, or Liberal Arts
• A minimum of 5 years of PR experience (agency or in-house)
• Previous PR experience in health & wellness, lifestyle or DTC preferred
• Experience in breakthrough campaigns or a strategic understanding of how to break from the norm and make a brand stand out
• Ability to integrate marketing and sales goals to develop press and communication strategies across multiple channels
• Experience creating content driven PR campaigns that generate measurable ROI
• Must have established contacts and connections with editors and various media/press outlets
• Demonstrated ability to thrive in a highly visible fast-paced environment, managing multiple conflicting priorities while relentlessly focused on “voice of the customer” with a strong brand sensibility
• Demonstrated ability to deal with difficult customer situations with tact, empathy, and professionalism
• Possess high EQ and effective at influencing centrally within an organization that has often operated de-centrally with a variety of stakeholders, including physicians
• Tech-savvy, results-driven and highly analytical with knowledge of metrics and ROI analysis
• Passionate around d2c customer discovery, building brand voice for start-ups and legacy brands alike, launching products in the performance healthcare and digital health space
• Excellent project management skills and the ability to develop strong partnerships with influencers, athletes and celebrities
• Knowledgeable in operational execution from consulting, investments or operating capacity
• Ethical and trustworthy
• Excellent communication skills with the ability to clearly communicate in English, both verbally and in writing including presentation and speaking skills and who always takes context and audience into account
• Occasional national travel

Investments in your health

• Competitive compensation
• A flexible (and/or remote) working environment
• 100% employer-paid employee medical and dental premiums
• Health Savings Account with company contributions
• Employee Assistance Plan (EAP)
• Supplemental insurance elections
• Paid vacation and sick time
• Education assistance program
• Paid volunteer time off and team events
• 401(k) with company match
• Gym dues reimbursement
• Other great perks and benefits

BestLife is an Equal Opportunity Employer

BestLife policy is not to discriminate against any applicant or employee based on actual or perceived—or association with others of an actual or perceived—race, color, religious creed, sex or gender, national or ethnic origin, age, physical or mental disability, medical condition (including pregnancy, childbirth, and related conditions), genetic information, gender identify or expression (including transgender status), sexual orientation, marital status, veteran status, citizen or immigration status or any other basis protected by federal, State, or local laws. BestLife also prohibits harassment of applicants and employees based on any of these protected categories.

BestLife participates in E-Verify

Not sure if this is you?

If you don’t meet 100% of the above qualifications, you should still consider applying. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.